Baby steps for mobile businesses
Sendandsee is a mobile media company with 12 employees located in the Finnish town of Espoo. Always on the lookout for opportunities to enhance its portfolio, Sendandsee got in touch with local business development company Technopolis Ventures.
As part of the Enterprise Europe Network, Technopolis was perfectly placed to help Sendandsee find new business. Spanning in more than 50 countries, this business support network helps small companies find partners abroad, enter new markets and make the most of the latest technologies. It invited Sendnandsee to take part in the 2010 Mobile World Congress, the world’s largest mobile technology fair, held each year in Barcelona.
Local Network branch ACC1O organised a major business matchmaking event during the fair, with more than 1,200 meetings taking place. Sendandsee was matched up with Portuguese digital content firm Take the Wind, which had been brought along by Porto-based Network centre Agência de Inovação. The company produces digital content based on the human body, with applications including an interactive trip to the human heart or brain. With the Network’s help, these two innovative firms could easily see how they could work together.
Just one month after the brokerage event, the two companies teamed up to develop a new service called 9 + 12, in which Sendandsee provides the mobile technology and Take the Wind the specialised content. The project is aimed at helping parents by showing the embryo’s physical changes during pregnancy or the nutrition needs of infants in their first years.
The project’s test phase will be launched this September in the UK. Take the Wind and Sendandsee are developing a simple SMS-based educational service in partnership with the GSMA Development Fund, Nokia and the Finnish Foreign Ministry, among others. This service will help mothers to be to keep abreast of their babies' needs so that their pregnancies can develop smoothly. “This shows that the services provided by Enterprise Europe Network are needed. How else would we, two SMEs, have found each other?” says Aape Phjavirta of Sendandsee. “The Network enabled us to discover a partner and a completely new way to innovate.”