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Setting sail for success


13 September 2011
GreeceGreece
 
Intellectual property |
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Olympic sailing is one of the most difficult sports to film. Jason Georgaris and Antonio Kondis are two Greek sailing champions with a business idea to lower the production costs of media coverage while making the race more exciting.

 

Top sailing events are filmed by the firmGeorgaris and Kondis run their own sports management, marketing and media SME. They cover top international sailing events with a combination of 3D animations, GPS tracking technology, special onboard cameras and aerial footage. Before launching Icarus Sailing Media in 2008, the two turned to the Enterprise Europe Network for support. With about 600 Network partner organisations in more than 50 countries the Network offers free, hands-on advice to SMEs in all sectors.

“You can’t start signing contracts without knowing your legal rights,” says Jason, who serves as commercial manager of the six-employee firm.  “Being a team of engineers with no legal expertise we didn’t know where to start.”

Katerina Leoussi, Network coordinator at ACSMI, the local branch of the Enterprise Europe Network in Athens, recognised the potential of their innovation. She briefed Jason and his crew on how to legally protect their IPR and make their investments pay off.  In addition, she helped them secure EU funding to expand the sales and marketing staff and buy new equipment. “Jason and Antonios needed to support their excellent ideas with the right resources,” Leoussi says.

The SME has already made a name for itself as the only provider of quality Olympic sailing media content worldwide to clients like the BBC and Bloomberg Television.

“With the Enterprise Europe Network as a worthy co-captain, we are at the beginning of an exciting voyage,” says Kondis, co-owner of the firm.

Network partners involved

 
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