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A Dutch start-up has developed an innovative product range of kids furniture. The quality and modular character make reusing elements of the furniture possible, to lengthen the life cycle and keep memories of certain periods in life in mind. Also repeat purchase is encouraged by locking in the customer. The company is looking for partners with a good network in high-end kids furniture and interested in a services distribution agreement.
The young Dutch company is the result of a combination of creative minds and technical insights. The company is all about craftsmanship: strong concepts, an eye for detail and the right choice of production processes and materials.
The offered furniture is based on the concept of reusing materials and lengthen product cycles by designing furniture that accompanies each new stage of life. The furniture’s modular and interchangeable character offers a great deal of added value, both practically and emotionally. Elements from the cradle can later be used to build a cupboard for books and the picnic table can easily transform into a little desk. The furniture tells a story that reminds of certain periods in life.
The products are designed first and foremost with the end-user in mind. So the products specifically for children have a playful design and are built to have fun with and to encourage personal development. The furniture encourages observing, playing, learning and chilling. The combination of round shapes, colors and birch plywood edges gives the furniture a soft, sleek and robust character.
The patented connection system is both sturdy and user-friendly and enables assembly and disassembly without the need for tools, screws or other assembly materials. The furniture complies with European safety regulations for children’s furniture. The elements of FSC (Forest Stewardship Council) certified birch are finished with an HPL (High Pressure Laminate)(synthetic) veneer, available in several colors. The edges of the elements are sanded to velvety softness and treated with child-friendly oil that not only protects the wood from heat and moisture, but also creates an amazing look. The oil has a 0% volatile organic components (VOC) value which means it doesn’t release any solvents. This guarantees safety and environmental responsibility.
The furniture editor on the website enables customers to design their own personal furniture in different color combinations. The furniture editor remembers previous purchases and shows how much it will cost to create a new piece of furniture. The editor automatically unchecks the elements the customer already owns.
In the Netherlands the company has developed an affiliate program to set up partnerships with organizations that want to use the furniture and want to show it to their customers. Affiliates could be stores but also hospitality establishments, gyms and other organizations where the furniture is used for practical purposes. On these physical locations the furniture can be viewed.
The company sees opportunities in selling the furniture to other countries also. Therefor the company is looking for distributors with a strong client base of kids furniture resellers to operate under a distribution services agreement.
Advantages of the furniture offered compares to other furniture:
- Exclusive design to reuse materials and lengthen product life cycles with a lock-in for customers
- Playful Dutch Design, attractive to children
- Patented sturdy and user-friendly connection system, without assembly materials and no tools needed
- Complies with European safety regulations for children’s furniture and the birch wood is FSC certified.
- Furniture editor that encourages future purchases
In the Netherlands the startup sells the furniture in their webshop but customers want to see and feel the products in real. Therefor they have started an affiliate program with partner organizations that want to use the furniture and want to show it to their customers.
In other countries the company is looking for distributors with a strong client base of kids furniture resellers that see opportunities for selling design furniture in the high-end market. Exclusivity is negotiable.