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A Cypriot fast healthy food business based on Cypriot and Mediterranean cuisine is offering its brand name and know-how to potential partners in Europe and beyond.
The Cypriot company was established in 2011 and its main activity is the provision of tailored warm sandwiches and other healthy fast food based on Cypriot and Mediterranean cuisine, prepared daily right in front of the customer using freshly baked breads at moderate to low prices.
The company is looking for potential partners to establish a partnership in the form of a franchise to develop its brand in foreign markets. The company intends to introduce traditional local products as new healthy food alternatives.
Potential franchisees should respect the following requirements:
- Spot the restaurant with Cypriot company’s brand name/ logo
- Pay an entry fee
- A percentage of 3-5% generated from monthly sales will remain into the company for further development and advertising purposes
- Compliance with interior design elements
- Use traditional Cypriot products from designated suppliers
- Keep the same standards and quality
- Follow the same operational procedures
Company’s extensive menu includes several varieties of cold and warm sandwiches, salads, soups, burgers, bakery products (cheese pies etc) and several cold and hot beverages (coffees, smoothies, fresh juices). The company also provides catering for private or corporate functions with selection (platters) of thin sandwiches. The company has its own motorbike fleet for delivering services.
Customers can choose the bread of their choice (sliced bread, baguette, wrap ciabatta bread, local bread with sesame seeds, gluten free bread), and wide range of high quality materials (cold meats, cheeses, various meats such as chicken, pork, grilled vegetables, etc.), which are located on the first refrigerated showcase. Then, as the sandwiches get warm in front of the customers in a special machine, the customers choose fresh vegetables and dressing from the second refrigerated showcase. This machine is a stainless steel rapid cook oven with belt conveyor, which cooks faster than traditional methods.
The company also uses a foil insulated wrap for higher heat retention, stain resistant and moisture.
Breads are made with the company's recipe by established bakeries solely for the Cypriot company. Some of them contain olives, olive oil, oregano, thyme, etc. always reminding aromas and flavours of Cyprus and Mediterranean.
Several of company's products are organic from qualified suppliers and always carry the EU accreditation.
Company’s target market is:
- Students and young people who mostly enjoy snacks for lunch
- Office workers seeking quick, nutritious – healthy meals
- Health conscious persons of any age or sex with no ability to cook for themselves
- Lovers of Cypriot and Mediterranean cuisine
Restaurant layout includes entrance, indoor and outdoor dining area, waiting lounge, restrooms, food storage area, kitchen and manager’s office (including marketing dpt).
Dark oak wood, white marble, stone walls (bricks), hard wooden elegant dining tables and chairs, stainless-steel surfaces and kitchen appliances have been used for the interior design of the restaurant making a cosy and relax atmosphere.
Company’s employees follow a 15 days training and undergo a medical examination.
It is estimated a market share of 20% granting that there are nearly 8 similar competing companies.
The Cypriot company serves around 450 customers per day.
The last 2 years the company had an increase of 40%.
All franchisees will be provided with information on food preparation and handling procedures. Crew members will follow a 15 days training. Full support will be provided in the area of promotional and marketing activities through its website, newspaper and magazine advertisements, and participation in several events, special offers and students’ discounts.
The company’s advantages are:
using innovative cooking method to prepare freshly warm sandwiches right in front of the customer
high quality and large portions
unique recipes with emphasis on healthy menu choices
extended menu for different appetites
The potential partner could be a person interested to start up a fast food business or an established restaurant interested in shifting in this new concept.
The potential partner should find a good location and crew members, while the store should be convenient to the people.
It should also be a reliable partner with long-term business cooperation.
In the design stage of ISO 22000