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This UK garment manufacturer has developed an innovative maternity / nursing bra which focuses on the needs of pregnant and breastfeeding women. The company seeks agents/distributors across Europe and would also consider manufacturing their product under licence for large high-street brands.
This UK based garment manufacturer has developed a maternity / nursing bra which addresses the problems associated with current fashion led bras.
The product is the result of a long R&D programme involving tests with professional technical teams within the industry and wearer trials by women pre and post birth. The product has IP protection.
The bra offers many innovative features with comfort and styling to satisfy the needs of new mothers during the pre and post birth phases of any pregnancy.
It is a non-wired garment made of soft cotton and offers adjustable cup sizes, which enables it to fit not only throughout the pregnancy, but also throughout breastfeeding period.
The company is seeking to develop commercial agreements with agents or distributors who will generate sales through retail clothing / lingerie stores.
The company currently has a listing with a number of retail outlets across Northern Ireland, the Republic of Ireland and with an online retailer.
The company would also like to examine the opportunities to manufacture the bra through licence for established lingerie brands that are looking to add a highly practical and effective maternity bra range to their range.
The management of the company have over 20 years experience in the clothing industry meeting customer demands.
A long term partnership is envisaged.
This innovative maternity / nursing bra is a unique design which provides an all-in-one solution with adjustable cup sizes, adapting to changing breast size during pregnancy and breastfeeding, ultimately providing superior comfort and fit. The bra can be adjusted quickly with one hand to adapt to the mother’s changing body.
The product has been designed for a number of scenarios:
•To be used during pregnancy whilst breasts are very tender, when breasts and body are fluctuating in size.
•For breastfeeding mothers who need flexibility in terms of cup size before and after feeds.
•For breastfeeding mothers who are away from their child and don’t have the opportunity to express or feed. A simple adjustment at the side of each cup will relieve any pressure or pain until you can either feed or express later.
The product has already been listed by one of the premier retail shops in Ireland.
The preferred partners will be successfully trading as an agent or distributor in the maternity wear/nursery sector to retail clothing / lingerie stores. They should be able to identify demand and make connections for the product in their country with potential buyers.
The partner will host a meeting on their premises where details of any distribution/agency contracts will be discussed.
The company will provide marketing materials and support to the distributor/agent.
Lingerie brands seeking to include this product in their range under licence will have to demonstrate their experience and capability to market and sell the bra successfully.
The company is ready to enter a long-term distribution agreement for its products with the right partners.