These are the details for the profile A UK based financial technology company focused on establishing sports trading as an alternative asset class seeks partners for distribution and commercial agency agreement.
If you would like more information about the profile please click Request More
Information. You will be directed to a new page where you will need
to provide some information about yourself/your business cooperation needs and submit
your expression of interest in the profile . A Network Partner will then contact
you to discuss your interest in greater detail.
A UK based SME operating out of London is a financial technology company focused on establishing sports trading as an alternative asset class. The company offers unique technology infrastructure to apply a scalable data logic to vast arrays of data and automate sports trading processes. Its products are targeted to professional sports traders who are looking for an ‘edge’ in their trading and general investors. The company seeks partners for commercial agency and distribution services agreements
The company is essentially a financial analytics firm offering innovative tools to perform complex analysis for asset managers. It has taken a niche towards sports analytics and effectively it places sports (and sports betting as such) as a completely new asset class of investment/trading. The investment market in developed economies has climaxed a long time ago and new assets classes such as sports betting/trading/investing have been at the forefront of investors and traders. The market is just at infancy in terms of regulatory controls so this provides the benefit of an early market approach and all the associated advantages.
The London based SME is essentially a financial markets data and analytics vendor that has developed a completely new platform for processing sports data and provide investors with the right tools to trade in this market segment. Its products are targeted to professional sports traders who are looking for an ‘edge’ in their trading and general investors who are looking for a high performing, uncorrelated asset to enhance their portfolio. The global sports trading market is estimated to worth some 500bn EUR with 60% of it being within EU-28 and North America at an almost even distribution. Approximately 50bn EUR is routinely expended towards conventional analysis of the sector's data so the envisaged possibility through a modest market penetration are estimated to be to the tune of 2.5bn EUR (5% uptake). The company seeks partners for commercial agency and distribution services agreements.
Sports trading is a fast-paced and rapidly evolving space culminating into an emerging financial market. However, when one looks closer, the ‘infrastructure’ that is expected to be found in a mature financial market, such as the technology to access market prices and other relevant insights, a centralized clearing mechanism for trades and efficient risk pricing – essentially the base requirements for a formal investment process, do not truly exist. This company steps in to address this gap. Although there are players in the market who provide elements of sports trading analysis there are none which provide an end-to-end business model. This company is essentially developing an 'investment bank' for sports trading, inclusive of research (sports analysis), market making, trading execution facilities and asset management services. Beyond the comprehensive business model, what also differentiates this technology is the fact that it supports the business model through a single technology infrastructure.
The currently offered flagship platform, combines statistical and strategic techniques from finance and hedge funds to deliver an unparalleled, end-to-end sports trading experience from analysis and tools to execution (placement of trades).
The technology brings fresh insights, workflow, automation and technological sophistication to sports trading processes that have so far been manual and hard to scale. By means of doing that, it makes accessible to a much wider community of traders and investors a new asset class, changing the way people think about sports trading (data-driven investment decision vs. gambling).
The company is seeking commercial partners to act as agents and distributors for its products in their own markets. The candidate partners should have existing presence in the financial markets and/or mid-large scale sports trading alongside a technology pedigree.
Technology and data infrastructure is already in place and it continues to improve upon it. A market Beta was launched in the market in August 2015. A ‘proof of concept’ trading vehicle was launched in September 2015 and the vendor is targeting its first ‘proof of concept’ delivery of market making as a service by the end of 2015.
These are technology-based analytics systems so no patent can be granted. However such technology can not be replicated as it involves specific know-how and deep market insight.
The company is seeking commercial partners for becoming its agents or distributors in their regions. Ideally they should be having nationwide coverage in their country, presence in the banking and investment markets of their host countries and should possess excellent technical skills and other resources. Candidate partners should be established companies or have seasoned management with sound expertise and market insight in the relevant sectors. The candidate partners should also have existing presence in the financial markets and/or mid-large scale sports trading alongside a technology pedigree.
The company is a newly established firm. It is venture capital backed and has been the recipient of close to 20m EUR of equity finance.