Enterprise Europe Network

How do you eat an elephant? Or how to approach doing business in China

Posted 30 September 2019
By Triin Udris
Erhvervshus Sjaelland

Napoleon once said, "China is a sleeping giant. Let her sleep, for when she wakes she will move the world." The giant is awake now and has already become one of the largest economies in the world. China is also large enough for us to have to do business on their terms. It’s probably one of the most foreign places we can talk about in terms of the society, behaviour and mindset of people and businesses. In order to do business with the Chinese, we need to forego our usual expectations and practices. Here are a few areas to consider.


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