Napoleon once said, "China is a sleeping giant. Let her sleep, for when she wakes she will move the world." The giant is awake now and has already become one of the largest economies in the world. China is also large enough for us to have to do business on their terms. It’s probably one of the most foreign places we can talk about in terms of the society, behaviour and mindset of people and businesses. In order to do business with the Chinese, we need to forego our usual expectations and practices. Here are a few areas to consider.
Innovation is rocking the fashion industry. From customer journeys to logistics, from wearables to new materials, fashion retailers and manufacturers are brimming with creativity. So what does a world where AI, blockchain, circular economy solutions, optical fibre and 3D printing define fashion experiences look like? Federica Leonetti, who leads the Enterprise Europe Network group of textile and fashion experts, takes a look at these five trends, which are literally shaping a new era for the fashion industry.
Intellectual Property has a strategic role as an enabling factor for competitiveness, innovation and growth. In our latest blog post, IP ambassador Marco Gorini, Head of Technology Transfer and Innovation Services at Veneto Innovazione Spa, explains what it takes to build an IP strategy, which takes into account the business development phase and specific needs of a company. He also looks at how the Enterprise Europe Network can support businesses in this crucial task. Don't miss this eye-opening post with practical tips and resources.
The Network Blog
Welcome to the Enterprise Europe Network blog! This is the place where we share knowledge from across the world's largest support network for Small and Medium-sized Enterprises (SMEs) with international ambitions. Our bloggers are advisers working for one of the Network's 600 member organisations, businesspeople and other experts associated with the Network. Keep an eye on this space for ideas, insights, events and opportunities that can help small businesses innovate and grow internationally.
The information and views set out in this blog are those of the author(s) and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.