- , FINLAND
- Host organisation
- Hofstede Insights
South Korea has shifted into a dynamic, innovative and entertainment driven society and European businesses expanding to Korea need to be aware of the cultural challenges and consumer behaviour.
Join the CUBE IN webinar, targeted at both intermediaries and SMEs, that will focus on understanding the Korean market and the importance of adapting the business models to it.
Our first speaker Alex Yu will guide you through the intricacies of Korean culture. You will learn how traditional Korea has shifted into a dynamic, innovative and entertainment driven society. As an experienced executive coach and organisational development consultant, Alex will focus on the cultural challenges and consumer behaviour European businesses need to be aware of to succeed in this market.
One example of a successful European business on the Korean market is MARTIDERM. Our second speaker, Sylvain Gleizes, will give us a glance of what his company experienced while expanding to South Korea. He will share insights into how important it is to adapt the business model to the local market, select the appropriate sales channels and what impact internationalisation can have on the innovation back home.
More info: https://www.cubein.eu/content/expanding-south-korea-explore-dynamic-and…