Incoming mission of Chinese Tourism Companies to Sicily and B2B

On request of the Italian National Tourism Board (ENIT) in Beijing, Sicindustria is organising a mission to Sicily of 9 Tour Operators from the South Western side of China, 5 media representatives, 1 Enit representative and 1 KLM airlines representative.
The mission is carried out in collaboration with EUPIC, EEN partners in the South Western area of China, and is part of the EU-China Tourism Year.

This mission will consist in a tour of Sicily from the 17th to the 21st of October 2018, that will include meetings with relevant stakeholders and companies.

Thanks to Sicindustria relations with the regional institutions, the mission is entirely funded by the Department of Tourism of the Region Sicily.

In addition, the mission is organised in collaboration with KLM airlines, that are providing the flights for the 9 tour operators.

The target groups are:
1) Sicilian Tourism companies that will have the chance to meet and discuss about potential partnerships
2) Sicilian regional and municipal authorities that will be able to promote the territory
3) Chinese media representatives, which will discover the region and promote it in China
4) Chinese companies interested in exploring the business opportunities in Sicily
5) Sicilian media companies, that might find collaboration opportunities with the Chinese counterparts

The details of the mission are contained in the attached programme.

On the 17th of October, a half day B2B event will allow Chinese and Sicilian counterparts to meet and explore potential opportunities of collaboration.
Companies will be able to register from the B2B website.