Summary
- Profile Type
- Business Offer
- POD Reference
- BOCO20260814001
- Term of Validity
- 14 August 2026 - 14 August 2027
- Company's Country
- Colombia
- Type of partnership
- Outsourcing agreement
- Targeted Countries
- Italy
- Spain
- Germany
- Netherlands
- Portugal
General information
- Short Summary
- Colombian FMCG distributor with 30 years of experience seeks European technology partners to adapt and implement solutions for route optimization, demand forecasting, cost-to-serve and retail analytics. The company offers a live validation environment with digital order data, measured route costs and access to dispersed traditional retail operations.
- Full Description
- Distribuciones Oga is a Colombian distributor of fast-moving consumer goods based in MaganguĂ©, BolĂvar, in northern Colombia. With approximately 30 years of continuous operation, the company serves a fragmented network of small independent retailers across the lower Magdalena region. It operates as a commercial and logistics intermediary for third-party brands and does not manufacture its own products. The company distributes through two main channels: wholesale and direct store-to-store delivery. Its customers are predominantly small traditional retailers located in rural and semi-urban territories. This operating model requires frequent visits, relatively low average order values, extensive geographic coverage and last-mile execution under variable road conditions. Distribuciones Oga has approximately 30 employees, including four wholesale sales representatives, four store-to-store sales representatives, delivery personnel and operational staff. The company also operates its own vehicle fleet. Its capabilities cover the complete commercial cycle, from purchasing and inbound logistics to warehousing, field order capture, route planning and execution, last-mile delivery and settlement. The company has already achieved an important level of operational digitalization. Order capture in the field is digital, while payments are predominantly conducted through bank transactions rather than cash, generating a reliable transactional record at outlet level. Cost per route is also measured, providing a baseline for evaluating operational improvements. An internal transformation programme is currently focused on process standardization, management indicators, data governance, business intelligence through Power BI, demand planning and inventory optimization. However, route and territory design is still largely based on the practical experience of drivers and sales representatives. The company therefore has relevant operational data but has not yet developed the analytical decision layer required to optimize routes, territories and service levels systematically. Distribuciones Oga is seeking European partners with commercially available technologies applicable to high-frequency, low-ticket distribution in dispersed territories. Particular interest lies in dynamic route and territory optimization, outlet-level demand forecasting, suggested-order algorithms, cost-to-serve modelling, assortment and category analytics, and delivery execution or fleet telematics. The company is not looking for generic packaged software or a purely advisory engagement. It seeks a technical cooperation relationship in which an existing technology or methodology can be adapted to its specific operating conditions. These include dispersed rural territories, variable road conditions, fragmented traditional retail, high visit frequency, low average order values and the separation between order-taking and delivery activities. The company can provide access to operational and transactional data, field personnel, vehicles, routes and its existing business intelligence environment. It also has internal technical capacity to maintain and develop the solution after implementation.
- Advantages and Innovations
-
1. Strong data readiness, with digital field order capture, predominantly bank-based payments and measured cost per route, allowing implementation to begin from an existing operational baseline.
2. Clearly defined operational challenge focused on margin, efficiency and cost to serve rather than simply increasing sales volume, enabling targeted technology adaptation and measurable results.
3. Existing internal capabilities in process standardization, performance indicators, data governance, Power BI and business intelligence provide strong absorption capacity for transferred technologies.
4. Unique validation environment combining dispersed rural and semi-urban territories, variable road conditions, fragmented traditional retail, high visit frequency and low average order values.
5. Approximately 30 years of continuous distribution experience and an established network of small retailers provide a mature operational setting for testing and validating technology solutions.
6. Availability of field personnel, vehicles, transactional data and operational access facilitates real-world pilots and measurement against an existing baseline.
7. Direct ownership decision-making enables relatively agile evaluation and implementation of technology partnerships without lengthy corporate procurement processes.
8. A validated solution could potentially be extended beyond the distribution operation to other business units within the company's family-owned business group.
9. The company is open to adapting commercially available European technologies rather than requiring development of a completely new solution, creating a clear pathway from pilot to implementation.
10. The project can generate practical insights for adapting distribution technologies developed for formalized European markets to Latin American traditional-trade environments. - Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- Goal 8: Decent Work and Economic Growth
- Goal 12: Responsible Consumption and Production
Partner Sought
- Expected Role of a Partner
-
The partner should have demonstrated expertise in at least one relevant area, preferably with practical experience in distribution, logistics or last-mile operations. Relevant capabilities include route and territory optimization under real-world constraints such as variable travel times, unpaved or seasonal roads, fixed visit frequencies and small delivery drops; point-of-sale demand forecasting and suggested-order algorithms for sparse, high-frequency transaction data; cost-to-serve modelling at route, outlet and delivery level; assortment and category analytics; or delivery execution and fleet telematics.
The partner should be able to work with data from existing digital order-capture and ERP systems and integrate analytical outputs into the company's existing Power BI and business intelligence environment without requiring replacement of its current transactional systems.
The expected cooperation would begin with a diagnosis and scoping phase. The partner would review available order, transaction, route and cost data and jointly define the problem boundary, baseline and target performance indicators. The partner would then adapt its existing technology or methodology to the company's specific operating environment, including dispersed rural territories, variable road conditions, fragmented traditional retail, frequent visits, low average order values and separate order-taking and delivery activities.
The partner would implement a pilot on a defined group of routes or outlets. Distribuciones Oga would provide field personnel, vehicles, operational access and relevant data. Results would be measured against the agreed baseline to determine the solution's impact on route contribution, cost to serve, outlet profitability, inventory efficiency or other agreed indicators.
Following successful validation, the partner would support broader implementation, integration with existing systems and transfer of operational knowledge to the company's internal technical team. The objective is for the company to sustain the solution independently after the implementation phase.
The company expects a paid commercial relationship rather than a free research test site. It can contribute the operating environment, data, field personnel and internal technical capabilities. Most activities can be conducted remotely, with on-site presence reserved for technically necessary implementation or validation stages. Technical communication can take place in English or Spanish.
Partners with previous experience in emerging markets, traditional trade channels or informal retail are particularly welcome, although this is not mandatory. The company is also interested in partners seeking a validation environment for technologies currently deployed primarily in European markets.
Beyond the initial implementation, the company is interested in maintaining a long-term technical relationship involving knowledge exchange, technology updates and potential participation in EEN brokerage events and sector missions. There is also potential to extend a successfully validated solution to other operating units within the business group. - Type and Size of Partner
- Other
- R&D Institution
- University
- SME 11-49
- SME 50 - 249
- Type of partnership
- Outsourcing agreement
Dissemination
- Market keywords
- 09001007 - Other transportation
- Targeted countries
- Italy
- Spain
- Germany
- Netherlands
- Portugal