Summary
- Profile Type
- Business Offer
- POD Reference
- BODK20251204012
- Term of Validity
- 16 January 2026 - 16 January 2027
- Company's Country
- Denmark
- Type of partnership
- Commercial agreement
- Targeted Countries
- Germany
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General information
- Short Summary
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The Danish clothing brand has two primary target groups:people with disabilities or reduced mobility and caregivers.
They are seeking a German sales agent who already has established sales channels to:
institutions such as nursing homes, rehabilitation centres, hospitals, municipal authorities, and assistive technology centers. - Full Description
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The SME is a Danish company that was founded as an adaptive children's clothing company in 2020 and is based in Denmark. Today, the company operates within the development and sale of adaptive clothing for all age groups with disabilities and special needs.
The company was founded to meet an unmet need in the market for functional, inclusive clothing that is easy to put on, comfortable to wear and suitable for everyday use by children, adults, and care staff alike. The company develops its products based on practical user insights and experience gained from close collaboration with families and care staff. The company operates primarily through e-commerce and is privately funded, which enables a focused and long-term approach to product development within the niche area of adaptive clothing.
The Danish brand focuses on adaptive, fashionable, and sustainable clothing for people with reduced mobility. The brand combines high quality and functionality in clothing that is both stylish and dignified, helping people avoid isolation and participate in society like everyone else.
They cater to people with reduced mobility, physical disabilities or diagnoses such as dementia and Parkinson's.
The Danish brand focuses on adaptive, fashionable and sustainable clothing for people with reduced mobility. The brand combines high quality and functionality in garments that are both stylish and dignified, helping people avoid isolation and participate socially like everyone else.
They target individuals with reduced mobility, physical disabilities, or diagnoses such as dementia and Parkinson’s.
The products offer:
Adaptive features
Open-back design for easier dressing
Special probe opening
Snap buttons
Internal catheter pocket
Zippers along the arms
Printed (non-irritating) labels
Sensory-friendly materials, GOTS and OEKO-TEX® Standard 100 certified
Demand for adaptive and inclusive clothing is increasing rapidly, driven by an ageing population and growing pressure on care staff. Care facilities are looking for solutions that reduce physical strain on nurses and simplify dressing procedures.
The Danish company offers adaptive clothing designed specifically for use in care and healthcare settings. The products improve comfort and dignity for users while helping carers avoid heavy lifting and time-consuming routines.
With a strong focus on sustainability and inclusion, the company is seeking German agents active in the healthcare or care sector. Cooperation offers clear commercial potential and strong synergies for serving elderly people, patients and care institutions in the German market. - Advantages and Innovations
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Easy to dress – Adaptive openings and closures make dressing quick and effortless.
Supports limited mobility – Designed for users with reduced mobility or wheelchair use.
High comfort – Soft, breathable fabrics and flat seams reduce irritation.
Caregiver-friendly – Enables faster, safer and less strenuous assistance.
Stylish design – Looks like regular clothing, not medical wear.
Promotes independence – Helps users dress themselves with dignity.
Sensor- and medical-friendly – Accommodates sensory needs, braces, and medical equipment.
Practical in daily care – Facilitates easier toileting and medical routines.
Durable and sustainable – Made from long-lasting, environmentally responsible materials.
Inclusive development – Designed with real user needs at the centre.
The products enable a more considerate and user-centred care approach by reducing the need for excessive mobilisation during dressing and undressing. This helps prevent unnecessary physical and sensory overstimulation, which is particularly beneficial for elderly users, patients and individuals with cognitive or physical impairments. - Technical Specification or Expertise Sought
- Although the company is seeking commercial agents rather than technical partners, the requested expertise relates to market and application knowledge. The ideal agent should have experience within healthcare, care or assistive products and a solid understanding of end users’ needs, care routines and relevant procurement processes. This ensures competent market representation and effective communication of the product’s functional and clinical benefits.
- Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- Goal 8: Decent Work and Economic Growth
- Goal 12: Responsible Consumption and Production
- IPR status
- IPR granted
- IPR notes
- Some products are IPR granted.
Partner Sought
- Expected Role of a Partner
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Requirements and expectations for the agent
The partner is expected to act as a sales agent representing the brand in Germany, including market development, customer acquisition, relationship management with care institutions and relevant stakeholders, and ongoing market feedback.
To ensure that the agency creates value for both parties, the following requirements apply:
Skills and experience
• Proven experience in selling medical equipment, assistive devices or adaptive products.
• An established network in relevant channels (care, rehabilitation, specialist retailers).
• Language skills: fluent German and the ability to communicate in both technical and sales-oriented contexts.
Financial responsibility and risk sharing
• Willingness to enter into an agency agreement with remuneration based on a clearly defined commission percentage.
• Compliance with the rules regarding compensation/indemnity upon termination of the contract.
Performance targets and reporting
• KPIs: customer acquisition, customer growth and marketing activities.
• Regular monthly reporting providing insight into sales figures, pipeline status and market feedback.
Exclusivity and territory
• Agreement on geographical exclusivity. The preferred solution is a sole agent in Germany.
• The duration of exclusivity will be negotiated.
Legal and contractual clarity
• A written agency agreement will be prepared.
• The agreement will include proposals for dispute resolution.
Marketing and brand alignment
• The agent must be able to work in accordance with the Danish brand’s values: function + style + inclusion + sustainability.
• Marketing activities must align with these values (e.g., social responsibility, not purely hard selling).
In addition to commercial capabilities, the partner’s values and human-centred approach are considered essential. The company seeks agents who share the view that all individuals are entitled to dignified, respectful and considerate solutions, particularly within care and healthcare settings. This shared understanding is key to representing the brand credibly and responsibly in the market. - Type and Size of Partner
- Big company
- SME <=10
- SME 50 - 249
- SME 11-49
- Type of partnership
- Commercial agreement
Dissemination
- Market keywords
- 05007003 - Handicap aids
- 07004001 - Clothing, shoes and accessories (including jewellery)
- Sector Groups Involved
- Textiles
- Health
- Targeted countries
- Germany
Files
photo 1.pdf
Photo 2.pdf