Summary
- Profile Type
- Business Offer
- POD Reference
- BODK20260123010
- Term of Validity
- 23 January 2026 - 23 January 2027
- Company's Country
- Denmark
- Type of partnership
- Commercial agreement
- Targeted Countries
- Poland
- Netherlands
- Germany
- Sweden
- Norway
- Canada
- Ireland
- Austria
- Switzerland
- Belgium
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General information
- Short Summary
-
A Danish health-tech company offers AI-based digital foot diagnostics and custom-made, 3D-printed orthotic insolesto the health, sports, and retail sectors.
The company seeks commercial partners across Europe and Canada with strong market insight, consumer reachand the ambition to lead local distribution and promotion of the medical-grade footcare solutions via both digital andphysical channels. - Full Description
-
Based in Denmark, the company has developed a digital data-driven orthotic solution that leverages 3D scanning,AI-powered foot diagnostics, and fully automated 3D-printed production of custom-made insoles. The solutiontargets private consumers, healthcare providers, retail outlets, and elite sports organizations.
Unlike traditional orthotics providers that depend on clinical settings, specialist staff, and expensive scanningequipment, the Danish company has streamlined the entire process to enable a plug-and-play model suitable forboth consumers and professionals to create custom-made orthotic insoles with unprecedented simplicity for bothonline and in-store experiences.
For partners who wish to offer an in-store experience, the company also provides the world's most affordablephysical foot scanner, enabling precise measurements within seconds. Combined with their digital workflow, thisgives retailers maximum flexibility: fully self-service online ordering, in-store scanning, or a hybrid model.
The insoles are tailored to address various musculoskeletal conditions including heel spurs, plantar fasciitis,overpronation, and collapsed arches. Approved by healthcare professionals and elite athletes alike, the solution hasbeen shown to reduce pain, enhance alignment, and improve comfort across all age groups.
The company has been on the Danish market for five years, and they have a long-lasting customer relationship.32% of their clients purchase an additional pair within the first year. They retain customers by creating apersonalized foot universe based on their unique data.
The solution is validated and applied by health experts and is a Certified Custom Medical Device, registered inEUDAMED. Also, the solution is approved and used by elite athletes in Football, Badminton, Squash, Basketball,Handball, Cycling and Marathon.
Having served over 11,000 customers in Denmark, the company now seeks strategic commercial partners withstrong market knowledge, local distribution networks, and digital marketing capabilities to expand into selectedinternational markets. - Advantages and Innovations
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The company offers a plug-and-play orthotic solution that distinguishes itself through a unique combination of digitalinnovation, clinical validation, and user-centric design, including the following key features:
1) Smartphone-based scanning: A 60-second mobile scan replaces costly in-clinic diagnostics.
2) AI-powered biomechanics analysis: Goes beyond surface scans to evaluate functional gait patterns and painsources.
3) Certified medical product: CE-marked and registered in EUDAMED as a Custom Medical Device.
4) Rapid production: A 3D-printed orthotic insole with medical precision is delivered within 5 days. Fully automatedprocess from A to Z.
5) User data stored securely: Customers can re-order tailored insoles with a single click.
6) Retail-ready hardware: The world's most affordable 3D foot scanner is available for in-store and clinic use.
7) Custom designed: 3D-printed and custom designed to match the customer's exact foot shape and support needs.
8) Evidence-based: Scientifically documented pain reduction and improved comfort whether you stand, walk or run.Improves alignment to reduce pain in feet, knees, hips and lower back.
9) Approved and applied by health experts: Relieves common medical conditions such as heel spur, plantar fasciitis,overpronation, supination and collapsed arches.
10) Validated by professionals: Approved and used by elite athletes in Football, Badminton, Squash, Basketball,Handball, Cycling and Marathon. - Stage of Development
- Already on the market
- Sustainable Development Goals
- Goal 12: Responsible Consumption and Production
- Goal 3: Good Health and Well-being
- IPR status
- Secret know-how
Partner Sought
- Expected Role of a Partner
-
The company is seeking commercial agreements with small to medium-sized enterprises that meet the followingcriteria:
- Established local presence: The partner should have an established presence in their country or region, with agood understanding of local consumer behavior and retail trends.
- B2C digital and e-commerce expertise: The partner should have proven experience in managing digital saleschannels, including e-commerce platforms, social media marketing, and online customer engagement.
- Track record of growth: The partner should have experience in scaling similar products or services, particularly inconsumer goods, retail, or health-related industries.
The Danish company expects the partner to be responsible for marketing and selling the company's services andinsoles within their local market. This includes:
- Local marketing and promotional campaigns such as paid ads and campaigns.
- Customer service, including translation and cultural adaptation of the company's materials.
- B2B development such as canvassing, onboarding and support to retailers in health, sports & outdoor.
- Management of local distribution and logistics where applicable. - Type and Size of Partner
- SME <=10
- SME 50 - 249
- SME 11-49
- Type of partnership
- Commercial agreement
Dissemination
- Technology keywords
- 01004001 - Applications for Health
- 01003003 - Artificial Intelligence (AI)
- 06001021 - Single Use Products and Consumer Goods
- 06001020 - Physiotherapy, Orthopaedic Technology
- 06005004 - Remote diagnostics
- Market keywords
- 07002002 - Clothing and shoe stores
- 07001004 - Sporting goods, hobby equipment and athletics clothes
- 02003 - Specialised Turnkey Systems
- 07004002 - Health and beauty aids
- 05005015 - Orthopaedics
- Sector Groups Involved
- Health
- Retail
- Targeted countries
- Poland
- Netherlands
- Germany
- Sweden
- Norway
- Canada
- Ireland
- United Kingdom
- Austria
- Switzerland
- Belgium
Files
Onepager in English.
Onepager in German.