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Greek tourism organisation offers an international cyclist-friendly certification and network through commercial agreements

Summary

Profile Type
  • Business Offer
POD Reference
BOGR20260720028
Term of Validity
20 July 2026 - 20 July 2027
Company's Country
  • Greece
Type of partnership
  • Commercial agreement
Targeted Countries
  • All countries
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General information

Short Summary
A Greek tourism organisation specialising in sustainable tourism has developed a certification scheme for destinations and visitor attractions that meet defined cyclist-friendly service standards. The organisation seeks commercial agreements with operators of tourist attractions, cultural sites, wineries, food and beverage venues, beaches, theme parks and similar facilities wishing to attract cycling visitors by joining an internationally recognised network.
Full Description
A Greek organisation specialising in sustainable tourism has developed a certification and quality assurance scheme that promotes cycling tourism by recognising destinations, accommodation providers and visitor attractions offering services tailored to cyclists. The scheme is supported by detailed operational criteria covering facilities, visitor services and cyclist support.

The organisation is seeking commercial agreements with operators of tourist attractions and places of interest, including museums, archaeological sites, wineries, food and beverage establishments, beaches, theme parks, nature parks, cultural venues and other visitor destinations. Partners must be willing to implement the mandatory cyclist-friendly criteria required for certification.
Following a successful assessment, partners become members of an established international network promoting cycling tourism. They receive the right to use the certification label together with guidance on implementation, promotional support, visibility through dedicated communication channels and participation in networking and promotional activities.

The objective of the cooperation is to expand the network internationally while helping tourism stakeholders diversify their visitor offer, attract the growing cycle tourism market and strengthen sustainable tourism practices. The cooperation is envisaged as a long-term commercial relationship under which partners maintain compliance with the certification requirements and benefit from continued promotion, networking opportunities and access to sector know-how.
Advantages and Innovations
The certification scheme provides tourism stakeholders with a structured and independently managed framework for becoming recognised as cyclist-friendly destinations or attractions. Unlike general sustainability initiatives, it focuses specifically on the operational requirements of cycle tourists through measurable service and infrastructure criteria.

Key advantages include:
• an established assessment methodology with clearly defined certification criteria;
• access to a specialised international network focused exclusively on cycling tourism;
• increased visibility through dedicated promotional and networking activities targeting cycle tourists;
• practical guidance enabling tourism operators to adapt their services to the needs of cyclists;
• contribution to sustainable mobility by encouraging low-impact tourism and longer visitor stays.

The organisation has extensive expertise in tourism development and has already established a significant network of certified tourism businesses and destinations, providing a proven foundation for international expansion through commercial partnerships.
Stage of Development
  • Already on the market
Sustainable Development Goals
  • Goal 11: Sustainable Cities and Communities
  • Goal 3: Good Health and Well-being
  • Goal 13: Climate Action
IPR status
  • No IPR applied

Partner Sought

Expected Role of a Partner
The organisation seeks operators or managers of tourism attractions and visitor destinations interested in strengthening their appeal to cycling tourists through a long-term commercial partnership.

Potential partners may include operators of:
• museums and cultural heritage sites;
• archaeological sites;
• wineries and wine tourism businesses;
• food and beverage establishments;
• beaches and coastal attractions;
• theme parks and leisure parks;
• nature parks and outdoor recreation facilities;
• other visitor attractions with regular tourist activity.

Partners should be willing to implement and maintain the mandatory cyclist-friendly service criteria established by the certification scheme and participate in the assessment process. Following successful certification, partners will promote the label at their premises, maintain the required quality standards and participate in joint promotional and networking activities supporting the international development of cycling tourism.
Type and Size of Partner
  • Other
  • SME <=10
  • Big company
  • SME 50 - 249
  • SME 11-49
Type of partnership
  • Commercial agreement

Dissemination

Market keywords
  • 07005003 - Hotels and resorts
  • 07005004 - Education and educational products and materials
  • 07005006 - Other consumer services (including photo processing)
  • 07005005 - Travel agencies and services
Sector Groups Involved
  • Tourism
Targeted countries
  • All countries