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An Italian event planner is looking for investors for its new project

Summary

Profile Type
  • Business Offer
POD Reference
BOIT20240205019
Term of Validity
7 February 2024 - 6 February 2026
Company's Country
  • Italy
Type of partnership
  • Investment agreement
  • Commercial agreement
Targeted Countries
  • All countries
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General information

Short Summary
A Calabrian event organizer, especially involved in the wedding sector, wants to develop a project for the promotion of tourism and the wedding sector in Calabria, the region of Southern Italy where the company is located.The project will involve companies from different sectors and will promote the region as a privileged destination for wedding tourism. The company is looking for commercial partners.
Full Description
The Italian event planner carries out activities such as: organization of events (event planning), such as conferences, weddings, private parties, celebrations and meetings. In particular, the company deals with the entire organization of integrated services for the conception, organization and management of weddings, including incoming tourism and other events; image care and visual merchandising services for public and private companies and individuals; provision of catering services; carrying out professional training and refresher courses, customized in the sectors in which it operates (in general event planning and wedding planners and visual merchandising); animation activities, multimedia production and consultancy in sectors relating to its business; the management of accommodation facilities such as bed & breakfasts, hotels, inns, campsites, holiday homes, sports centres, gaming halls (also through the use of automatic devices), billiard rooms, open-air accommodation facilities and agrotourism activities ; the management of recreational and musical entertainment activities, including discos, piano bars and similar and ancillary activities.


The company wants to develop a project that aims to enhance the wedding planning sector in Calabria, a region in Southern Italy. Within the project the company will establish strategic partnerships with companies in the same area that operate in different sectors: gastronomy, art, entertainment, arts visual etc.. Partner companies will have their role within the event as they will be able to offer their services and products. The event will take place in the villages of the area.


The event will consist of three types of days (the white one, the green one and the red one, like the colors of the Italian flag).

During the green day (green is also the symbolic color of hope and the promise of marriage) the following activities will take place: talks on the concept of love, fashion show focused on elegant clothes, live music, floral displays, photo boot corner, tasting of typical products such as bergamot, cedar, olive oil.

During the white day (the color of the wedding) the following activities will take place: wedding dress parade, live music, baby corner, total white entertainment, tastings of typical products, cake designer, talks on the wedding concept and on the various religious rites in Calabria , in Italy and around the world.

During the red day (red is the color of passion and love) the following activities will take place: talks on the wedding dress and ancient Calabrian traditions; shows by street artists using fire and performances by musicians; typical tastings focused on the color red (red onion, wild strawberries, blood orange, radicchio, red turnip); video projections; fireworks.

The company is also looking for business partners who want to participate in the project by offering their services and products, under joint venture agreements.
Advantages and Innovations
The company has long experience in the sector and has collaborated for several years with local companies.
The project involves companies from different sectors such as gastronomy, visual arts, fashion, entertainment etc...
The project contributes to the tourism promotion of the area with indirect benefits for all stakeholders in the area.
Sustainable Development Goals
  • Not relevant

Partner Sought

Expected Role of a Partner
The company is looking for investors who want to finance the project focused on wedding tourism.
The company is also looking for business partners from different sectors such as gastronomy, visual arts, fashion, entertainment etc.. that will offer their products/services during the event under joint venture agreements.
Type and Size of Partner
  • SME <=10
  • Big company
  • SME 50 - 249
  • SME 11-49
  • Other
Type of partnership
  • Investment agreement
  • Commercial agreement

Dissemination

Market keywords
  • 09003007 - Other services (not elsewhere classified)
  • 07005006 - Other consumer services (including photo processing)
  • 07005005 - Travel agencies and services
  • 07001007 - Other leisure and recreational products and services
Targeted countries
  • All countries