Summary
- Profile Type
- Technology offer
- POD Reference
- TOLU20260811013
- Term of Validity
- 13 August 2026 - 13 August 2027
- Company's Country
- Luxembourg
- Type of partnership
- Research and development cooperation agreement
- Targeted Countries
- Czechia
- Luxembourg
- Italy
- France
- Austria
- Estonia
- Sweden
- Croatia
- Poland
- Denmark
- Germany
- Bulgaria
- Ireland
- Greece
- Finland
- Portugal
- Cyprus
- Romania
- Malta
- Netherlands
- Slovakia
- Hungary
- Lithuania
- Slovenia
- Belgium
- Spain
- Latvia
- Albania
- Bosnia and Herzegovina
- Egypt
- Montenegro
- Faroe Islands
- Iceland
- Serbia
- United Kingdom
- Moldova
- Switzerland
- Japan
- North Macedonia
- Canada
- Tunisia
- Georgia
- Ukraine
- Türkiye
- Kosovo
- Norway
General information
- Short Summary
- Luxembourg-based creative technology SME develops human-centred digital solutions for the cultural and creative sectors. Combining artistic expertise, software engineering and applied research, it transforms emerging technologies such as ethical AI, immersive media and real-time systems into production-ready tools, services and experiences that strengthen cultural innovation, audience engagement and European cooperation.
- Full Description
-
The organisation is a European creative technology SME developing digital technologies for the cultural and creative sectors. Its work combines expertise in immersive experiences, including XR, spatial computing and interactive installations, with AI-enabled creative tools, real-time 3D technologies, human-centred interaction design, software development, creative research and development, artistic experimentation and collaborative innovation projects.
Operating at the intersection of culture, technology, research and public interest, the company works beyond the boundaries of a traditional software provider. It collaborates directly with artists, museums, filmmakers, cultural institutions, universities and public partners to transform emerging technologies into meaningful cultural experiences, creative production tools and innovative digital services.
Its core expertise includes the development and integration of AI for creative workflows, with a focus on ethical AI, human-in-the-loop creative systems, AI-assisted storytelling, AI-supported production processes, multimodal interfaces, explainable AI for creative practitioners, copyright-aware pipelines and the evaluation of AI in real creative environments.
The organisation also has strong capabilities in immersive and interactive technologies, including XR, mixed reality, virtual production, WebXR, spatial storytelling, digital twins for culture, multisensory experiences, projection mapping, audience interaction systems, sensor-based interfaces, computer vision and real-time applications developed in environments such as Unity and Unreal Engine.
Its research and innovation practice is grounded in co-design, participatory innovation, user-centred design, pilot implementation, technology validation, artistic experimentation and impact assessment. Through extensive experience across film, animation, museums, heritage, performing arts, festivals, cultural institutions and education, the company contributes to the development of human-centred digital solutions that support and strengthen Europe’s cultural and creative ecosystem.
The organisation is interested in joining collaborative Horizon Europe consortia as a technology and
innovation partner, contributing expertise at the intersection of artificial intelligence, creative technologies, immersive media, and cultural innovation. As a creative SME active across areas such as film, XR, gaming, and cultural technology, it can support consortia in translating research objectives into practical, user-centred demonstrators, pilots, and innovation outcomes.
Its contribution can span the full project lifecycle, from research and concept development to prototyping, validation, user testing, dissemination, and exploitation. On the research side, the organisation can support the development of AI methodologies, creative technology research and development, prototype creation, and technology validation. From a technical perspective, it can contribute to software architecture, platform development, interactive applications, XR demonstrators, and AI integration.
The organisation can also play an important role in user testing and stakeholder engagement, including living labs, artist pilots, creative industry pilots, usability testing, and co-design activities with cultural and creative professionals. In addition, it can contribute to dissemination through demonstration projects, exhibitions, showcases, international festivals, and targeted communication with cultural and creative sectors. - Advantages and Innovations
-
The Luxembourg-based creative technology SME offers a distinctive combination of ethical AI, immersive media, real-time software engineering and cultural-sector expertise. It develops human-centred digital solutions that transform emerging technologies into practical tools, services and experiences for artists, venues, public bodies and cultural organisations.
Its innovation lies in the responsible integration of AI into creative workflows, including AI-assisted storytelling, multimodal interfaces, copyright-aware pipelines and human-in-the-loop systems. These capabilities are combined with advanced immersive technologies such as XR, virtual production, spatial computing, computer vision and sensor-based interaction.
Unlike providers focused solely on software or content production, the SME brings artistic practice, technical R&D and cultural deployment together within a single studio structure. This enables faster prototyping, smoother integration and lower implementation risk for European projects. Its participatory co-design approach supports user validation in real cultural settings, while its operational experience in European cooperation projects strengthens pilot deployment, dissemination and exploitation potential. - Technical Specification or Expertise Sought
-
The SME is seeking partners with complementary expertise to support the development, validation and deployment of responsible AI and immersive digital solutions for the cultural and creative sectors.
Relevant expertise may include:
- Responsible AI, data governance and rights management: ethical AI assessment, trustworthy AI frameworks, human-in-the-loop design, bias detection, transparency, explainability, GDPR-compliant research protocols, copyright-aware AI workflows and cultural data governance.
- Human-Computer Interaction and user validation: HCI research, participatory design, accessibility and inclusive design, audience studies, usability testing, behavioural evaluation and impact assessment in museums, theatres, festivals, heritage sites or public spaces.
- Cultural heritage and digital humanities: digital cultural heritage, cultural informatics, museum and archive digitisation, metadata and semantic modelling, heritage storytelling, curatorial innovation, intangible heritage and digital mediation.
- Immersive media infrastructure and deployment: cloud or edge infrastructure, low-latency media delivery, spatial audio, multi-screen environments, volumetric capture, virtual production, motion capture, mixed-reality hardware, sensor networks, computer vision and location-based experience infrastructure.
- Software integration and interoperability: API design, secure data pipelines, open-source development, scalable backend infrastructure, interoperability with cultural databases and repositories, real-time engine integration, quality assurance, documentation and long-term maintainability.
- Pilot sites and real-world validation environments: museums, exhibition spaces, theatres, festivals, heritage sites, libraries, archives, cultural education spaces and public environments able to host demonstrators, recruit users, collect feedback and support dissemination. - Stage of Development
- Available for demonstration
- Sustainable Development Goals
- Goal 9: Industry, Innovation and Infrastructure
- Goal 17: Partnerships to achieve the Goal
- Goal 3: Good Health and Well-being
- IPR status
- No IPR applied
Partner Sought
- Expected Role of a Partner
-
The Luxembourg-based SME is seeking to join established European consortia as a specialised R&D, creative technology and pilot implementation partner, or to co-develop new proposals with complementary organisations.
The company is particularly interested in Horizon Europe Cluster 2 opportunities linked to culture, creativity, cultural heritage, responsible digital transformation, audience engagement and inclusive innovation.
The SME can contribute to projects through the design, development, prototyping and validation of ethical AI, immersive media, XR, real-time interactive systems and human-centred digital tools for cultural and creative applications.
The ideal consortium would include partners from various EU Member States with complementary expertise and access to real-world cultural, research and policy environments.
Partner profiles sought:
- Academic and research institutions: Universities, research centres and applied research organisations specialised in areas such as Human-Computer Interaction, Digital Humanities, Cultural Heritage Informatics, AI Ethics, responsible innovation, audience research or social impact assessment. These partners would support scientific methodology, user evaluation, ethical frameworks, impact measurement and validation protocols.
- Cultural and heritage end-users: Museums, festivals, theatres, heritage sites, cultural foundations, performing arts organisations and public cultural operators willing to act as living-lab partners. Their role would include defining use cases, hosting pilots, providing access to audiences and staff, supporting user testing, and validating the relevance of new AI and immersive media tools in real cultural settings.
- Infrastructure and technical providers: Partners with complementary infrastructure and deployment capacity, including cloud services, secure data management, digital preservation, interoperability, accessibility, cybersecurity, audiovisual systems, spatial computing infrastructure or large-scale deployment environments. These partners would complement the SME’s focus on creative technology, immersive prototyping and applied R&D.
- Dissemination, policy and cultural networks: European cultural networks, professional associations, festival platforms, standardisation bodies, public agencies and policy-facing organisations active in cultural innovation, responsible AI, copyright, cultural data governance or digital transformation. These partners would support sector uptake, dissemination, policy alignment, stakeholder engagement and post-project exploitation.
- Complementary SMEs and creative industry actors: Specialised SMEs offering adjacent capabilities such as digital archiving, data annotation, accessibility technologies, interactive hardware, audiovisual production, IP management, cultural data platforms, training, evaluation or market replication. These partners should provide non-overlapping expertise that enables the development of complete, scalable and deployable solutions. - Type and Size of Partner
- SME 11-49
- Type of partnership
- Research and development cooperation agreement
Dissemination
- Technology keywords
- 01005006 - Visualisation, Virtual Reality
- 11009 - Creative products
- 11008 - Creative services
- 01003004 - Computer Games
- 01003006 - Computer Software
- Market keywords
- 02007016 - Artificial intelligence related software
- 02002008 - 3D
- 07001007 - Other leisure and recreational products and services
- 02007004 - Program development tools/languages
- 02007022 - Software services
- Sector Groups Involved
- Creative Industries
- Digital
- Targeted countries
- Czechia
- Luxembourg
- Italy
- France
- Austria
- Estonia
- Sweden
- Croatia
- Poland
- Denmark
- Germany
- Bulgaria
- Ireland
- Greece
- Finland
- Portugal
- Cyprus
- Romania
- Malta
- Netherlands
- Slovakia
- Hungary
- Lithuania
- Slovenia
- Belgium
- Spain
- Latvia
- Armenia
- Albania
- Bosnia and Herzegovina
- Egypt
- Montenegro
- New Zealand
- Faroe Islands
- Iceland
- South Korea
- Serbia
- United Kingdom
- Moldova
- Switzerland
- Japan
- North Macedonia
- Canada
- Tunisia
- Georgia
- Ukraine
- Türkiye
- Kosovo
- Norway