Enterprise Europe Network

Artificial intelligence based marketing assistance – German start up looking for outsourcing and subcontracting agreements

Country of origin:
Country: 
GERMANY
Opportunity:
External Id: 
BODE20191029003
Published
29/10/2019
Last update
30/10/2019
Expiration date
30/10/2020

Keywords

Partner keyword: 
Data processing, analysis and input services
Artificial intelligence related software
Artificial intelligence programming aids
Advertising and public relations
Consulting services
Data processing, hosting and related activities
Business and other management consultancy activities
Market research and public opinion polling
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Summary

Summary: 
A German start-up developed an algorithm for the analyses of consumer's digital footprints which deliver insights regarding customer audiences, client groups and competition in the German and the U.S. market. The SME offers the results in common data formats and offers assistance in the analyses and the development of actions. The SME is looking for manufacturers of companies active in the sale of consumer goods for outsourcing and for partner as marketing agencies for subcontracting agreements.

Description

Description: 

A German startup has developed an algorithm, which assist companies, active in the sales of consumer goods, in the definition and search for customers and their affinities as well as for competitor and risk factors. The algorithm analyses large amounts of consumer digital footprints and calculates any kind of affinity, lifestyle habit or risk factor. Currently the artificial intelligence (AI) based system can deliver results for the German and for the U.S.-American market. Therefore the SME is searching for companies from abroad who are active in the sales of consumer goods in these markets and need marketing assistance for outsourcing agreements as well for marketing agencies who support such companies for subcontracting agreements.
The offered AI solution delivers results in dashboards, API (Application Programming Interface)-connectors, on-premise solutions or as a printed workbook. The sourcing of the data complies with European General Data Protection Regulation, which sets the highest standard on data privacy worldwide.

Advantages & innovations

Cooperation plus value: 
The system - uses accurate algorithms and state of the art technology when it comes to analysing anonymised social media digital footprint data. - is fully compliant with European General Data Protection Regulation - offers assistance in the analyses and action plan development. - works with a complete cross-section of society: the big data approach involves millions of interest-structures from all social, geographic and demographic data. Hereby also not suspected connections are shown.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The SME is looking for companies active in the sale of consumer goods for outsourcing agreements and for partner as marketing agencies for subcontracting agreements.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250