The Austrian company was founded by 5 young entrepreneurs who met as students at the University of Natural Sciences of Graz. The idea behind the product is to keep the sustainable environmental circulation of plants and therefore saving the environment by the production of seed coatings. The combination of water shortage, global warming, and world population predicted to reach 10B by 2050, puts farmers under a huge pressure. They need to improve their harvest each year and do so in a sustainable way with fewer natural resources available.
So the company uses the premises of a Styrian winery to foster and sell Rhizobia (Rhizobium leguminosarum Biovar viceae) bacterium strains for the agricultural seed production industry.
Using this bacterium in an agricultural manner a biological rhizobial modulation process can be started which fixes nitrogen from the air and therefore nurtures plants such as mung beans, soybeans and other legumes.
In the current stage of development the company sells its agricultural products to Austrian farmers and agronomy groups only, but they aim at finding long-term distribution service agreement partners abroad in Germany, Hungary, Slovenia, Rumania, Poland, Czech Republic, Slovakia and Croatia.
These exclusive local distributors should have the ability to drive promotion and sales with a high level of technical support. Together with these new partners they hope to start up an international sales network.