Enterprise Europe Network

Baby care supplier seeks start-ups developing a wearable human fertility tracking device

Country of origin:
External Id: 
Last update
Expiration date


Partner keyword: 
Data Processing / Data Interchange, Middleware
Applications for Health
Medical Technology / Biomedical Engineering
Sensor Technology related to measurements
Other measuring devices
Other medical/health related (not elsewhere classified)
Health and beauty aids
Non-specialised wholesale trade
Other human health activities


The company is a world-wide operating producer of baby articles. They search for any type of wearable, connected device enabling the prediction of fertile/unfertile days in order to facilitate family planning. They are open for a commercial agreement with technical assistance or a licensing agreement with start-up companies. Furthermore, a joint venture agreement could also be envisaged.



The company has been specialising in the field of day-to-day baby care for more than 40 years by developing, manufacturing and marketing childcare articles. For some product lines, they are market leader in the US, in specific EU member states as well as beyond Europe.

The company seeks to expand its portfolio of childcare products with a fertility detection device and has therefore initiated a start-up scouting phase, which includes both early and later-stage start-up companies. The fertility tracker can be any kind of device indicating/predicting ovulation and/or onset of menstruation. The fertility tracker shall be usable for both, increasing pregnancy likelihood and supporting non-hormonal contraception. Therefore, the device must be able to deliver highly accurate results.

Main requirements to be met:
- Prediction of ideal timeframe for becoming pregnant
- Tracking of ovulation and menstruation cycles
- Supporting contraception

In addition to the main requirements, the device should also be usable for other purposes (“nice to have”):
- Fitness tracking
- Sleep tracking
- Stress management during pregnancy
- General health tracking

The company is interested in buying this product through a commercial agreement with technical assistance or to license this technology. The option of a joint venture agreement between both parties could also be discussed in specific cases, if there is mutual vested interest.

Technical Specification or Expertise Sought

Cooperation sought: 
- Any type of device is possible - It needs to be wearable permanently or temporarily - It should be discreet, non-invasive and “connected” - It needs to be user-friendly and easy to apply and understand - Its main functions are to monitor and analyse the menstruation cycle for effective family planning by natural means - It needs to meet all relevant certification standards - Compliance with the EU General Data Protection Regulation (GDPR) should be ensured - Interoperability with other devices for future applications should be possible

Stage of development

Cooperation stage dev stage: 
Field tested/evaluated

Partner sought

Cooperation area: 
Type of partner sought: Early or later stage start-up The start-up sought should ideally be in one of the following phases: - Stage 4 (refinement) - Stage 5 (scaling) or - Stage 6 (becoming established) Specific area of activity of the partner: Any kind of novel technology for fertility tracking; examples may include (but are not restricted to) sensor technologies; “intelligent” sensors not only monitoring data but also interpreting it for different applications; integration and networking of multi-sensors. Tasks to be performed: a) Commercial agreement with technical assistance: The company is looking to purchase this innovative product on a non-exclusive basis and needs additional services for the transfer of the technology b) Licensing agreement: Alternatively, the company would like to buy a license for this technology. c) Joint venture agreement: In specific cases, the joint development of a new legal entity with a partner could also be envisaged.

Type and size

Cooperation task: 
SME 11-50,SME <10,SME 51-250