The company has been specialising in the field of day-to-day baby care for more than 40 years by developing, manufacturing and marketing childcare articles. For some product lines, they are market leader in the US, in specific EU member states as well as beyond Europe.
The company seeks to expand its portfolio of childcare products with a fertility detection device and has therefore initiated a start-up scouting phase, which includes both early and later-stage start-up companies. The fertility tracker can be any kind of device indicating/predicting ovulation and/or onset of menstruation. The fertility tracker shall be usable for both, increasing pregnancy likelihood and supporting non-hormonal contraception. Therefore, the device must be able to deliver highly accurate results.
Main requirements to be met:
- Prediction of ideal timeframe for becoming pregnant
- Tracking of ovulation and menstruation cycles
- Supporting contraception
In addition to the main requirements, the device should also be usable for other purposes (“nice to have”):
- Fitness tracking
- Sleep tracking
- Stress management during pregnancy
- General health tracking
The company is interested in buying this product through a commercial agreement with technical assistance or to license this technology. The option of a joint venture agreement between both parties could also be discussed in specific cases, if there is mutual vested interest.