The Belgian SME offers a range of natural cosmetic products for black, matte and mixed skin. The company's products are milks for face and bodycare, as well as a soap.
They are elaborated, formulated and manufactured in Belgium by cosmetics professionals, with natural products such as shea butter and clarifying plant extracts. They work as clarifying (lightening), anti-stain, anti-blemishes and moisturizers. They are without hydroquinone, phenoxyethanol, silicone and paraben.
The products therefore offer a guaranteed security for users having matte black skin and mixed race, who wish to clarify the complexion while protecting their skin.
The Belgian SME is the initiative of a woman who has been very sensitive to the problems faced by women, especially those of black skin and mixed race in terms of imperfection and harmonization of the skin.
Right from the beginning, the company has been looking for solutions with cosmetic professionals (pharmacists, cosmetologists, laboratories, professionals). It developed specific formulas answering the needs of this clientele through innovative and non agressive treatments, and giving high quality results both for hydration and for the clarifying and lightening effect of the skin.
The range of cosmetic products is regularly widened and consists currently of three beauty milks and one type of soap. The various categories are "Plaisir", "Perfect" and "Harmonie". The two first are natural and moisturizing products made of shea butter; the "Harmonie" products (beauty milk and soap) have also working for progressive brightening and harmonisation of the skin. The soap adds its exfoliating properties to this.
The SME is looking for partners to develop a long-term and win-win business relationship in the form of a distribution service agreement. The target market is the European Union, Africa, USA and Canada, focusing on a distribution network that includes pharmacies, wholesalers, drugstores, ethnic cosmetics stores and beauticians (ethnic cosmetics show).