Enterprise Europe Network

Bulgarian producer of sweets is looking for distributors

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Partner keyword: 
General food products


One of the leading manufacturers of biscuits, mini cakes and pralines in Bulgaria would like to find distributors around the world in order to reach new markets. The company is especially interested in Cyprus.



The company was founded in 1929 in Bulgaria and it is one of the biggest manufacturers of biscuits, mini cakes and pralines on the Bulgarian market.The company has large manufacturing facilities, a broad product range and distribution network in Bulgaria. It offers a wide variety of products in six product groups - biscuits, pralines, croissants, mini cakes, wafers and crackers. Accross these product groups, the company is offering 73 products.

The trade policy of the company is focused on meeting its clients’ needs. In response to their expectations the company has developed Private Label products. Clients of such products are not only large national and international retail chains, but also European companies dealing with imports and trade.Confidentiality requirements of client and proper management of each project are priorities in the Private Label policy.

The company would like to establish relations with distributurs accross the world and it is especially interested in Cyprus. The company is always looking to reach new markets and any new distribution channel is more than desired.

Advantages & innovations

Cooperation plus value: 
The company has won numerous awards, including two awards Golden Lion of the Made in Bulgaria Union and nine gold medals at the International Fair in Plovdiv, Bulgaria. In 2009 the company won the award Product with best value-for-money ratio at Food and beverages for Tourism - 2009 exhibition. The most emotional brand of the company – Couple cake was nominated as an innovative product during the PLMA’s World of Private Label exhibition 2016 in Amsterdam, The Netherlands. The company's product quality is guaranteed by the integrated quality control system ISO 9001:2008 / HACCP (Hazard Analysis and Critical Control Point - Risk Analysis and Critical Control Points), ISO 22 000:2005 – Health and Food Safety Management System, ISO 14 001:2004 - Environment Management System – Requirements and guidelines for implementation, OHSAS 18001:2007 - Health and Safety at Work Management System. The company enriches its experience and ideas for development, sends its representatives to visit all major exhibitions of manufacturing technology, packaging, raw materials and finished products. The company is a traditional exhibitor with its own stand at the biggest international exhibitions in this field - ISM, taking place every year in Cologne, German, PLMA The World of Private Label show in Amsterdam, The Netherlands and SIAL – Inspire Food Business, held in Paris, France.

Partner sought

Cooperation area: 
The company is looking for distributors in order to enlarge their distributon network. Those could be companies with good connection on the confectionary market or supermarket chain that are looking for private labels for their sweet products. The company is especially interested to enter the market of Cyprus.

Type and size

Cooperation task: 
SME 11-50,SME <10,SME 51-250