Enterprise Europe Network

A Chinese distributor of imported red wine seeks to expand and find suppliers of beer

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Partner keyword: 
Wine and liquors
Beverage serving activities


A successful beverage distributor from Hunan province in China, with a large share of the regional market, is keen to diversify its product range by entering into new distribution services agreement with providers of beer in Germany, Denmark, Belgium and Spain.



This Chinese company was established in 2005 with registered capital RMB 100 million. After 12 years of development, it has become the first importer of red wine in Hunan province for 5 consecutive years accounting for more than 50% in Hunan wine import market. This company is a national import commodity operation service provider with nearly 1,000 dealers in 14 provinces in China, with a platform for wine import declaration, wine sales, warehousing, logistics and wine education.
In 2008, it became the exclusive distributor in China for Alice Cooper and Efiso Winery in the largest wine producing region in Spain.
Now, this company wants to extend their product category as distributor for other brand or OEM for own brand. Fine German beer brand is their preference but also open to any fine market-famous beer brand in Europe. The product can be medium to high concentration dark beer or light beer.

Advantages & innovations

Cooperation plus value: 
In 2012, the annual import volume reached 500,000 bottles, and the operating products reached 66 bar codes. In 2014, the company has possessed 420 dealers with a total import volume exceeding 4 million bottles and received investment. The company has a huge amount of consumer resources in China.

Technical Specification or Expertise Sought

Cooperation sought: 
Fine German beer brand or other market-famous beer brand. Can establish long-time partnerships.

Partner sought

Cooperation area: 
1.Looking for fine German or market-famous Europe beer company that interested in Chinese Market. 2.Distribution agreement is considered and partners need be able to deal with large amount export affairs. 3.After the trial sample has been successfully tested in the local market, my client would like to become a long-term partner and even become the general agent of the brand in China.


Dissemination sector group : 
Dissemination preferred : 
Belgium, Denmark, Germany, Spain