A small Danish spin-out company was established in 2018 to help mitigate the challenge of food waste. The founder realised that almost 50% of nutrition from food produced in the world was lost somewhere along the value chain. In many cases, food cannot be sold in retail outlets because it contains cosmetic blemishes, or because it has too short a shelf life.
The company designed a patented process to use surplus fruits and vegetables and convert them to a heat-treated, aseptic purée with a long shelf life of between 6-24 months. The product can be used as an ingredient for food production, be processed as a powder, or used for extraction of food colouring, vitamins, and flavours.
The first orders are already signed with major Danish and German food processing companies, and the company is now gearing up to expand their markets. As a result, they are now looking for two types of client:
• Food processing companies or brokers which specialise in producing or selling ingredients such as purées for industrial food production including baby foods, jams, smoothies, ice cream etc. These companies may be interested and able to buy in either powder or purée form for resale to the food processing industry.
• Consumer packaged goods (CPG) companies, which sell a broad range of products such as breakfast items, beverages, jams etc. In this case, the potential buyers may be interesting in developing products using the powders or purées.
In both cases, the company is offering their products directly under a distribution services agreement.