Established in 2012, the Danish company operates as a sales platform, agent and wholesaler for B2B sales, selling products for homes and gardens. The business started with a focus on concrete products, but during the years several other construction products like granite, insulation materials and metal have been added to their portfolio.
The company business model is built on a close cooperation with a number of featured suppliers who regard them as their sales and logistic platform for entering the Danish building and construction market or the house and garden market. In order to facilitate easier logistics for their clients the company has established warehouse facilities in central Denmark which their suppliers can make use of on a rental basis. This enables quick access to the entire Danish market and the wholesaler network based on control of the shipping and logistic process, thereby optimising the value chain.
Wood pellet ovens and bioethanol ovens are popular on the Danish market where traditional fire places or wood burning owns for years have been losing ground due to NOx particle awareness and expected future regulation. As a result, the company is looking for new suppliers of high quality and CE-marked wood pellet ovens and/or stoves as well as bioethanol fueled ovens in Europe which must meet European quality requirements and can be certified to DS standards for sales in Denmark.
For manufacturers of stoves / ovens this Danish company offers an attractive and established sales channel into the Danish and Scandinavia markets under a supplier agreement.