The brewery is located in Northern Swedish Lapland and they develop and produce a number of beer products. The SME was founded in 2013 and has an excellent reputation in their area of business. The SME is a small brewery company dedicated to the skilled manufacture of exclusive, high quality products.
The product range includes a wide variety of beer styles, everything from lagers and IPAs (Indian Pale Ale) to adaptations of wild yeast styles such as berline weisse and lambic. All products are developed locally in the region, whereas some products originate in a feeling or a distinct smell characteristic of a specific type of nature, e.g. the mires of the northern region or the smells and feeling of the moose hunt. Further, the SME's products are created by skilled artisans, in accordance with Swedish regulations governing food production. Skilled manual production and detailed knowledge are the main characteristics of craft beer brewery, and apply throughout the entire process.
The SMEs beer products are made without any preservatives or unnecessary additives; they work on a small scale, in limited batches. The beer products contain a large proportion of unique mix of flavours, which gives them their genuine, unadulterated flavour. These factors give rise to unique beer products that are not only exclusive, but also of exceptionally high quality. In addition, the SMEs location, Northern Swedish Lapland, is characterised by its picturesque, unspoilt countryside and pure water which provide for high class products.
The product range is divided into two parts. The first is the core range, which consists of 8-10 products that are always available for restock. The second is a seasonal or temporary range that consists of up to 12 brews per year. There is an interplay between the core and temporary range, meaning that popular products from the temporary range may qualify into the core range. At the same time, core range products may be discontinued if sales go down.
The SME is now looking for partners who could distribute and sell their premium craft beer products. The partnership sought is a distribution service agreement, which would enable the SME to expand their market internationally.