Enterprise Europe Network

Distributors sought for range of UK-produced problem-solving paints

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Partner keyword: 
Surface treatment (painting, galvano, polishing, CVD, ..)
Coatings and adhesives manufactures
Speciality/performance materials: producers and fabricators
Manufacture of paints, varnishes and similar coatings, printing ink and mastics


The UK company focuses on the development and manufacture of a range of specialist and functional coatings, which not only protect and decorate but also perform a specific function, for example prevent graffiti or avoid slips and trips. In order to continue the growth of its business, the company is now seeking to appoint distributors for these specialist paints in key markets across Europe. It would also consider production under private label, via a manufacturing agreement.



This well-established UK company has developed a range of specialist paints and coatings, which could best be described as “problem-solving paints”. The aim of the products is to enhance safety and security at the same time as improving the appearance of the painted surface.

The company was originally set up as a manufacturer of industrial and marine paints, but diversified into the development and production of the specialist and functional paints some years ago. The range now includes a variety of coatings including:

• Anti-graffiti coatings: to prevent permanent marking of surfaces by graffiti;
• Anti-condensation paint: to help reduce condensation forming and reduce discolouration from moisture;
• Anti-climb paint: designed to protect property from intruders, by providing a slippery surface they cannot get a good grip on;
• Anti-slip floor paints: to improve safety in the workplace and other potentially dangerous environments;
• Specialist line-marking paints: for use in sports environments, as well as workplaces to designate certain areas;
• Other specialist coatings including paints for non-playing surfaces in squash courts, coatings for drives and tennis courts and various acrylic and polyurethane varnishes.

The company also supplies a wide range of related products including primers, thinners, graffiti removers, anti-slip tapes and metal paints.

All the products have been comprehensively tested and are manufactured in a plant accredited to ISO 9000, as well as ISO 14001. They are suitable for use in both the DIY (Do-It-Yourself) and trade sectors.

Whilst the company has made some inroads into markets in other countries in recent years, it is keen to expand this side of its business and is therefore looking to appoint suitably experienced distributors for its products in several European countries who should be able to sell the paints into the retail sector. The company is also open to the possibility of manufacturing products under the label of the partner, under a manufacturing agreement.

Advantages & innovations

Cooperation plus value: 
The UK company can offer the following advantages to potential partners: - The opportunity to work with a well-established company, that has shown its ability to diversify into new markets and innovate to develop new products; - A wide range of products which are suitable for both domestic (DIY) and trade customers and which have appeal because of their combination of functionality and decorative finish; - Specific colours can be matched and specialist paints can also be made to meet a particular requirement; - Products are tested to relevant safety standards, for example the anti-slip paints are tested to BS 7976-2 (Low Slip Risk in Wet & Dry Conditions); - Product training and technical advice would be available to new distributors, to help them understand the product range fully and help boost sales; - Reassurance about the quality and environmental performance of the company, thanks to its accreditation to ISO standards 9000 and 14001.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
Distribution partners should ideally be small to medium sized importers / distributors and have some experience of the supply of decorative paints into the retail sector. This could be either into the domestic and / or trade markets. They would be expected to work with the export sales manager of the UK company to develop the local market for its range of specialist and functional paints and to maintain regular contact with him. Those wishing to arrange manufacture under their own label would be required to work with the UK company to develop the specification of their product and agree terms and conditions of supply.

Type and size

Cooperation task: 
SME 11-50,SME <10


Dissemination sector group : 
Dissemination preferred : 
Austria, Belgium, Bulgaria, Croatia, Czechia, Denmark, Finland, France, Germany, Hungary, Iceland, Luxembourg, Netherlands, North Macedonia, Norway, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey