The client is a Netherlands based wholesaler in fruit with national and international supermarkets as a target market. Presently the fruit is stickered. Consumers become increasingly demanding and environmentally aware. Large supermarkets want to respond to this trend. The supermarkets want to keep up with the customer's demand and wishes. The retailers also want to contribute to the improvement of the environment. The presently used label is known for its contribution to the environmental pollution. Because it's bad compostability characteristics the label increasingly pollutes the outdoor environment. Therefore the fruit wholesaler is looking for a technical solution in order to make the label to comply with wishes of the market. The company is processing 105 million fruit labels each year.
The fruit labels are functional for the supermarket, because they contain information for the sales process in the store. In this respect it provides information to:
• Assists the cashier with product identification and ensures that the correct product is calculated
• Contains relevant consumer information: the country of origin, it is an organic product, PLU (Price look-up) code
• Shows the brand image for branded apples.
• Indicates the flavour profile by the colour of the fruit label.
The company has searched for possible solutions, but has not found a satisfactory solution yet, because;
• not matching with the large production volume or
• mismatching with the (customer) requirements
The presently explored solutions such as lasering, edible ink, compostable stickers cannot keep up with the required speed at a rate of 23.000 stickers per hour or can’t match the used production line.
The company is looking for a technical corporation agreement or a commercial agreement with technical assistance to accomplish a sustainable label that does meet the demands of the sales market. Other types of agreements are negotiable.
IMPORTANT NOTE: This technology request is part of an innovation challenge and is published on an open innovation platform from the 5th of October until the 2nd of November. If an organization does express interest in cooperation with this firm before closing date, it will be guided towards this open innovation platform on which one can get in touch with the company experts. Mind that posts on this platform are not confidential.
Beside open discussions on the platform, sharing of confidential information will be made possible on demand. After that, the firm will select the SME's that will be invited for further contact to discuss cooperation possibilities aimed at the development of a solution.