Enterprise Europe Network

Eco-friendly UK brand looking for suppliers of sustainable cleaning tools

Country of origin:
External Id: 
Last update
Expiration date


Partner keyword: 
Home furnishing and housewares
Other consumer products
Textiles (synthetic and natural)
Other manufacturing (not elsewhere classified)
Wholesale of textiles
Wholesale of other household goods
Retail sale of textiles in specialised stores
Retail sale via mail order houses or via Internet


This UK company is looking to increase their eco-friendly cleaning tool product range as well as move to suppliers who are closer to home in order to reduce their carbon footprint. Currently manufacturing in China, they would like to find European or Mediterranean suppliers to form long-term manufacturing and supplier agreements.



This UK company were established in 2020. They focus on providing natural, long-lasting and sustainable alternatives to traditional plastic cleaning tools.

Their current range includes items such as natural cellulose sponges with loofah scourers, certified compostable bin liners and organic cotton tea towels. The brand is looking to grow their eco-friendly range exponentially by expanding into further categories and products.

Potential new products could include:
-Dustpans + Brushes
-Plastic-free cleaning cloths + Scourers

They are not interested in cleaning products such as detergents.

They are also seeking new suppliers for their current products:
-Cellulose sponge made from organic materials such as wood pulp or loofah
-Recycled or ethically sourced natural fibre cleaning cloths

They are looking for long-term strategic partners with whom they can grow. Their partner must be eco-focused and have sustainable production processes and materials. The factory must have ethical practices and be able to show reputable audit certifications. They are especially interested in products that are fully compostable from home to leave no trace on the environment at the end of their life.

Advantages & innovations

Cooperation plus value: 
-The sustainability market in the UK is growing rapidly and customers are continuously looking to reduce their reliance on plastic and to make sustainable choices. -The company has a strong community of engaged followers and repeat customers. The company is already present in several eco-supermarkets placing regular wholesale orders. They have been listed in a well-known high-end department store and they continue to increase sales direct to consumers through their website. -They are able to place order volumes of more than 5,000 units.

Technical Specification or Expertise Sought

Cooperation sought: 
The company is looking for certifications to provide legitimacy to their brand: compost-ability, biodegradability, FSC-certified organic and recycled. End of life and circularity is extremely important: products must be natural, compostable and leave no trace. Partners must be willing to engage in full supply-chain transparency. Manufacturers/Suppliers need to be able to produce their own exclusive design (OED) to product specifications and in branded packaging - artwork and specs would be provided. Suppliers of recycled materials would need to show proper certifications such as Recycled Claim Standard (RCS) or Global Recycled Standard (GRS). They are looking for factories with reputable audit certification such as Sedex - Smeeta, Amfori - BSCI and ISO 9001 to form long-lasting manufacturing agreements.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
This growing UK company is looking for a long-term partnership with a European or Mediterranean manufacturer/ supplier of natural and sustainable cleaning equipment/tools. Products such as loofah, viscose and wood are desired. They are looking for a partnership with a medium-sized factory with audit certifications. This can include Sedex - Smeeta, Amfori - BSCI, ISO 9001 and can produce their exclusive design (OED) to product specifications and in branded packaging.

Type and size

Cooperation task: 
>500 MNE,251-500,SME 51-250,>500


Dissemination sector group : 
Dissemination preferred : 
Croatia, Cyprus, Egypt, France, Greece, Israel, Malta, Montenegro, Portugal, Serbia, Spain, Tunisia, Turkey