Enterprise Europe Network

A Finnish fashion game company is looking for marketing partners who can utilise the virtual styling platform in the EU and Asian countries

Country of origin:
Country: 
FINLAND
Opportunity:
External Id: 
BOFI20200316001
Published
08/04/2020
Last update
10/04/2020
Expiration date
11/04/2021

Keywords

Partner keyword: 
Other communications (not elsewhere classified)
Advertising and public relations
Media related services
Artistic creation
Other personal service activities n.e.c.
Undifferentiated service-producing activities of private households for own use
EXPRESS YOUR INTEREST

Summary

Summary: 
The Finnish-based fashion game has now 4800 daily players in 200 country. Building on this, the company launched a new virtual styling platform that combines fashion design, styling, coloring and social sharing in March 2020. The company is looking for partners in the EU and Asia, who utilize the platform for the marketing based on license agreement and willing to develop it in long run. It can be used in many ways, from building interactive in-app brand marketing, social outreach to promotions.

Description

Description: 

The game company was founded Finland in December 2016. From the beginning it has set out to build category-defining games in the fashion, targeted at girls and women. The company has published the first fashion game in GooglePlay and AppleStore. In the game the player can dress up, style, combine different fashion designs and share his/her creation with friends and the community. This social aspect makes the platform appealing. The platform connects stylists around the world in 200 countries.

The members of the team are veterans with backgrounds in industry, service, beauty and fashion.

Building on the game and its community, the company has launched a new game/platform in GooglePlay in March 2020. The new game is the virtual styling platform that allows millions of fashion-savvy players around the world to discover and engage with top fashion, be creative and share their styles in the community.

The company is looking for partner companies that can make use of the fashion game platform in their own marketing and willing to develop the partnership in a long run with win-win attitude.

As a partner, one can test different ways to utilize the platform and the fast growing community in building interactive in-app brand marketing, social media campaign, membership promotions etc. The partner can gain significant visibility in over 200 countries where the game players are.

Advantages & innovations

Cooperation plus value: 
Advantage for the game players: - Thousands of clothes and other items for free, with new content published weekly. - New feature of customizing the colors of clothes give endless possibilities for creativity - Social dimension: become a part of a friendly community, explore the designs created by other players, share own design, give and receive likes and comments. - Customize the face of a female or male avator, create own look-alike, or a celebrity. Advantage for the marketing partners: -Existing and growing community of stylists and fashion-savvy indivituals, with whom marketing use of the platform can be tested - The global reach of the gaming community - Possiblity of uploading own brand clothing and other fashion items for marketing or promotion - One of the few coloring and styling fashion app targeted at adult users.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The company is looking for marketing partners in the EU and Asia countries, who can utilise the virtual styling platform in their marketing and branding on licence agreement bases. The ideal partner would be a fashion brand company that is already familiar with building interactive in-app brand marketing experiences, social outreach, activations and offers etc. and willing to experiment with how to drive brand awareness utilizing the platform's fast growing community. The platform can be used to experiment new ways of marketing. Partners must be willing to grow the game brand together with the Finnish company.

Type and size

Cooperation task: 
>500 MNE,251-500,SME 51-250

Dissemination

Dissemination sector group : 
Dissemination preferred : 
Albania, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, France, Greece, Hungary, India, Italy, Japan, Lithuania, Netherlands, Poland, Portugal, Romania, Singapore, South Korea, Spain, Sweden, Vietnam

app_2_edited.jpg

color scale

app_1.jpg

a male avatar

ps_passport.jpg

a woman styled by a user

app_3_edited.jpg

a man styled by a user