The French company was founded in 2004 and is a retail shop of eco-friendly women clothes offering its clients colourful, original and printed products.
The company historically has been working with few brands but providing high quality and eco-friendly garments.
The company, which is very sensitive to the raw materials used to manufacture the products, had the opportunity in 2020 to start working with a textile designer and a textile engineer to design its own eco-friendly brand and make it manufactured in France.
The printed patterns are designed by the textile designer. However, the firm is willing to consider printed patterns made by suppliers if they comply with its requirements.
The strategy of the firm is to exclusively sell its own eco-friendly brand in its own retail shop.
The first range of products has been launched mid September 2021 and is made of women skirts, dresses and short and long sleeves tops produced in France with ethical, social and environmental values. Each product is available in standard sizes in small series.
The concept relies on a brand produced in France with sustainable raw materials coming mainly from France to meet its clients’ requirements.
For the summer and winter collection 2023, the company is willing to extend its suppliers’ network by finding international partners of fabric. The main compounds of the printed and woven fabric consist of 100% viscose, a mixture of viscose and elastane and tencel.
A long-term cooperation is sought under a supplier agreement.