Enterprise Europe Network

French company offers distribution or commercial agency agreement to manufacturers of innovative products eager to enter the French market

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Partner keyword: 
Other retailing
Home furnishing and housewares
Furnishing and Furniture
Garden and horticultural products
Other consumer products


A French company specialized in the promotion and distribution of innovative products seeks to expand its portfolio in different categories: home, kids, sports, garden. Other options will be checked as well. The company would like to establish a commercial agency or a distribution agreement with European manufacturers interested to expand their activities in France.



The French well-established company has the know-how, commercial capabilities as well as a solid knowledge of regulations and business practices to generate value and substantial sales growth. They already represent leading EU manufacturers in France.

The French company has an established sales structure that allows them to promote and distribute the partners’ products in the French market. They are fully dedicated to develop and manage direct as well as indirect sales channels for the suppliers. They operate and conduct business fully complying with international standards and business ethics.

In addition to the broad functional coverage, they work closely with innovative sectors that have two aspects in common: being eco-friendly and sustainable products. The standards and international regulations must also be respected.

Depending on the needs, a commercial agency agreement or a distribution agreement may be considered. Indeed the agreement will be chosen according to the commercial development of the partner and its strategy in these markets.

Commercial agency agreement: the French company represents the brand in France and makes the connection between manufacturer and seller.
Distribution agreement: in this case, the French company buys the products and resells them, making B2B activities.

Advantages & innovations

Cooperation plus value: 
The French team has more than 18 years of international experience as Business Developer in the industry with strong added-value. Their expertise lies in sales-driven distribution, cross-cultural literacy, and functional experience, mainly in innovative sectors. The agreements are tailored to both supplier and company's requirements and are signed on a win-win basis. The value proposition in the partnership is cost-saving, risks reduction, improved efficiency, and the following deliverables: quick market access, long-term development, patient focus, supply chain, and efficient distribution channels.

Technical Specification or Expertise Sought

Cooperation sought: 
The distribution company is looking for innovations that emphasize on ecology and to contribute to the global environment with innovative materials and sources. The French company wants to connect the innovations to the human well-being and respect for the planet. The standards and international regulations must also be respected.

Partner sought

Cooperation area: 
The French company offers to become a commercial agency or a distributor for European manufacturers with innovative products interested in expanding their markets in France. The French company works in full transparency and in regular consultation and close collaboration with all functional departments of the suppliers. In both agreements, the partner sought has to manufacture innovative products related to such areas as: home, kids, sports, garden...