Enterprise Europe Network

French contemporary and trendy craft Calvados (apple brandy) brand is looking for distributors

Country of origin:
Country: 
FRANCE
Opportunity:
External Id: 
BOFR20210318001
Published
26/03/2021
Last update
05/04/2021
Expiration date
06/04/2022

Keywords

Partner keyword: 
Wine and liquors
Distilling, rectifying and blending of spirits
Wholesale of beverages
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Summary

Summary: 
A France-based company selling apple brandy called Calvados under a trendy marketing image wishes to access new markets abroad and is interested in distribution services agreements.

Description

Description: 

The French company, created in 2020, markets a new brand of Calvados (apple brandy).

With a strong emphasis on marketing, a young image and a target of mixology, influencers, it intends to reach a new target and make room for Calvados in "trendy" circles. This new brand aims at reaching new consumers who are currently not experiencing Calvados but more naturally turning to other spirits.

The packaging of Calvados has been designed in a contemporary spirit. Currently exclusively available in 70 cl bottle format, the company offers 3 different ranges:
* VS (very special) : 2 years
* VSOP : 4 years
* XO : "hors d'âge"

As the company works with an important local producer, volume is available.

Product marketing is sleek, modern and B2C-friendly for gifts and the hospitality sector, for trendy cocktails.

An important point to be highlighted is the "cocktail positioning" with developing this recipe ideas concept from professionals via tutorials, recipe cards, etc ... open or dedicated to pro customers.

The brand is planning an innovative positioning in the world of mixology and would like to access international markets.
Therefore it is looking for new partnerships with strong networks in lounge bars, trendy hotels and restaurants in the frame of distribution services agreements.

Advantages & innovations

Cooperation plus value: 
Under a chic and trendy communication, the company has an almost unprecedented positioning. This is not a producer harvesting but the company uses its know-how for the benefit of marketing rejuvenated, a new communication and a force of action for a new positioning in trendy bars and establishments.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The French company is looking for distributors, wholesalers specialized in the alcohol distribution into bars, restaurants and specialized stores. E-commerce platforms can also be considered. The company is interested in distribution services agreements in order to access international markets.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500

spritz_cocktail.jpg

A suggestion for cocktail : Spritz

jack_rose_cocktail.jpg

A suggestion for cocktail : Jack Rose

apple_mojito_cocktail.jpg

A suggestion for cocktail : Apple Mojito

calvados_tonic_cocktail.jpg

A suggestion for cocktail : Calvados tonic

range_of_products.jpg

The whole range of Calvados bottles