The French company, created in 2020, markets a new brand of Calvados (apple brandy).
With a strong emphasis on marketing, a young image and a target of mixology, influencers, it intends to reach a new target and make room for Calvados in "trendy" circles. This new brand aims at reaching new consumers who are currently not experiencing Calvados but more naturally turning to other spirits.
The packaging of Calvados has been designed in a contemporary spirit. Currently exclusively available in 70 cl bottle format, the company offers 3 different ranges:
* VS (very special) : 2 years
* VSOP : 4 years
* XO : "hors d'âge"
As the company works with an important local producer, volume is available.
Product marketing is sleek, modern and B2C-friendly for gifts and the hospitality sector, for trendy cocktails.
An important point to be highlighted is the "cocktail positioning" with developing this recipe ideas concept from professionals via tutorials, recipe cards, etc ... open or dedicated to pro customers.
The brand is planning an innovative positioning in the world of mixology and would like to access international markets.
Therefore it is looking for new partnerships with strong networks in lounge bars, trendy hotels and restaurants in the frame of distribution services agreements.