Enterprise Europe Network

French wholesaler of trucks and trailers spare parts and van parts is looking for joint venture or franchise partners

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Partner keyword: 
Road Vehicles
Industrial trucks and tractors
Motor vehicles, transportation equipment and parts
Distributors, imports and wholesalers
Wholesale trade of motor vehicle parts and accessories


A French SME selling all spare parts for 7 European brands for trucks and trailers seeks partners in Europe. The objective is to develop the business with local established companies as spare parts dealers, truck mechanic workshops or commercial companies under a joint venture or franchise agreements.



The French SME is a trading company founded in 2017 by 2 partners having more than 20 years of experience in heavy vehicles business. It deals with the distribution of spare parts of all kinds for trucks, delivery vehicles, buses, trailers, construction and agricultural machineries. Its clients are wholesalers and direct customers in 25 countries. It has developed an online shopping platform for its partners and dedicated customers. It aims at extending its business within Europe.

The company has more than 100 000 references in stock for:

• Trucks and delivery vehicles / original equipment (OE) parts: Daf, Iveco, Man, Mercedes, Scania, Volvo, Renault
• Original equipment manufacturer (OEM) spare parts, that are assembled on first montage: like Wabco, Sachs, Valeo, Bosch, Hengst, etc.
• Buses: Man, Mercedes, Volvo, Solaris, Solbus
• Trailers: Schmitz, Kögel, Kässbohrer, Fruehauf, Trailor
• Axis: Saf, Bpw, Ror, Gigant, Smb
• Construction machineries
• Agricultural machineries
• After-market manufacturers: all types of brands and range of products.
• Moreover, the SME promotes its own brand with qualified products that have been used for 10 years with no customer return (higher that OEM ones).

The French company uses an Enterprise Resource Planning (ERP) software dealing with parts’ purchase, stock, human resources, marketing and the internet store management.

The French SME is responsible of the ERP software and online catalogue’ maintenance and updates; the central purchasing; the logistics until the joint venture warehouse. It provides the software, the spare parts range and price, logistics and know-how.

The company is keener to the creation of a joint venture rather than a franchise because it is a more united and sustainable operation.

The partner is responsible of selling the products in its country through its network that it will build up. The local partner fixes the price of the products based on its knowledge of the market and the demand, no less than a defined floor price. It manages the stock, the customer relationship management and the after-sale service with the French SME support.

The company has subsidiaries in Poland, Spain and France. It will open new joint ventures in Greece and Bulgaria. It is now looking for a partner in each of the following country: Italy, Germany, United Kingdom, Romania, Hungary, Czech Republic, Austria, Slovakia, Slovenia, Bosnia, Serbia, Montenegro, Croatia, Switzerland, Albania, and Macedonia to sign 50/50 joint ventures or franchises.

Advantages & innovations

Cooperation plus value: 
• The first structure with locations in eastern and western Europe. • An extensive catalogue with 100 000 references including products from original equipment (OE), original equipment manufacturer (OEM) and independent after market (IAM) brands. All items for the life of the truck, the trailer, and the driver (TV, radio, curtains, fridge, etc.). • A multilingual website with currently 5 languages. More will be developed once the joint venture / franchise is activated. • Customer satisfaction as a priority, based on meeting needs in a short timeframe. • Via the online platform, the clients have 80% of the products nearby home and can have it within a day. The other 20% with a transport quote.

Technical Specification or Expertise Sought

Cooperation sought: 
Expertise in heavy goods vehicles, towing, van.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
Type of partner sought: SME dealers of lorry spare parts, repair shops or commercial companies well connected with the automotive sector. Role of partner sought: Under the joint venture agreement the partner is to pool its resources to contribute to the establishment of a new enterprise. Under the franchising, obligations and fees will be defined. The partner will develop the commercial activity in its country. It brings the knowledge of its local clients and the products they need, the commercial strength as well as the mastery of local language and culture. The partner is responsible of the after-sale service for its commercial area.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500


Dissemination sector group : 
Dissemination preferred : 
Albania, Austria, Bosnia and Herzegovina, Croatia, Czechia, Germany, Hungary, Italy, Montenegro, North Macedonia, Romania, Serbia, Slovakia, Slovenia, Switzerland, United Kingdom