Enterprise Europe Network

German company offering exclusive home textiles seeks agents in Denmark, Sweden, Norway, Finland and Spain

Country of origin:
Country: 
GERMANY
Opportunity:
External Id: 
BODE20171201001
Published
09/01/2018
Last update
18/01/2018
Expiration date
16/01/2019

Keywords

Partner keyword: 
Home furnishing and housewares
Other consumer products
Other Consumer Related (not elsewhere classified)
Weaving of textiles
Finishing of textiles
Manufacture of made-up textile articles, except apparel
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Summary

Summary: 
A German company is offering their own designed high-class home textiles. It specialises in table linens, cushions, throws and bedlinens with two new collections a year and a completing single-colour basic assortment. The company is looking for commercial agents in Denmark, Sweden, Norway, Finland and Spain willing to introduce these exclusive products to their local markets.

Description

Description: 

A small German textile manufacturer is offering their own designed high-end home textiles, using premium materials and placing high value on top-quality workmanship. The company’s philosophy is to develop exclusive products of superior quality and finishing that are produced in Europe. Every year, they develop two seasonal collections of cushions, throws, tablecloths and bedlinen that include several themes and are following the latest fashion trends. A huge basic assortment in a wide colour range that is mainly made of pure flax or cotton completes the collection. The prices of the high-value products fit the mid- to high segment.

The company was established more than 150 years ago as a linen weaving mill in the Southwest of Germany. Through the years, it developed into a specialist for high quality table linens, cushions, throws and bedlinens. Today, they have more than 1.200 clients most of which are located in Europe. Their clients are high quality department stores (like for instance KaDeWe in Berlin), specialist retailers, furniture stores and interior design shops.

The company regularly exhibits its wide range of home textiles at several European trade fairs such as Ambiente/Frankfurt. Their international team is staffed by skilled and inspired people. Many of them have been with the company for a long time and all employees have contributed to the company’s success.

In the future, the company is seeking to expand its export activities through new cooperation partners worldwide. In a first step, they are seeking commercial agents active in the home design / home textile sector in Denmark, Sweden Norway, Finland and Spain to market the products against commission.

Advantages & innovations

Cooperation plus value: 
The German SME benefits from a long tradition in its sector and today has a lot of long-term and trustfully relations with their customers. With their well-positioned brand they are addressing quality-conscious as well as fashion-conscious final customers. Twice a year the company presents a completely new collection to meet their client’s demand for new fashion trends - one for the spring-summer season and another for the autumn-winter season. Each collection consists of 8 to 9 themes and covers the whole home textile range of cushions, throws, table ware and bedlinen. Every theme matches with different groups of clients or seasonal topics. Together with the themes different qualities and designs – from classic to modern - are offered with the result that every store can be served individually and according to its clientele. The company exhibits regularly at Ambiente, one of the world’s most famous consumer goods fairs, and at other European fairs. It hosts a wonderfully designed website (without own online-shop) that refers to stores and provides clients with sophisticated printed catalogues.

Technical Specification or Expertise Sought

Cooperation sought: 
Commercial agent in the home textile industry

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
Commercial agent with local expertise in the home textile market and willing to actively introduce the high-class home textile products to his local market. Furthermore, the agent will be in charge of customer support and service. He will receive a commission according to his turnover and will be given exclusive regional or national representative rights for the products. The agent will only be an intermediary. It is not intended that he does direct sales. The agent could be a self-employed person or a small trade agency that already has similar or complementing exclusive products in his portfolio that fit with the offered products.

Type and size

Cooperation task: 
SME <10

Dissemination

Dissemination sector group : 
Dissemination preferred : 
Denmark, Finland, Norway, Spain, Sweden