Enterprise Europe Network

German premium luggage and travel brand seeks distributors and commercial agents for select global regions

Country of origin:
Country: 
GERMANY
Opportunity:
External Id: 
BODE20210825001
Published
25/08/2021
Last update
01/09/2021
Expiration date
02/09/2022

Keywords

Partner keyword: 
Sports and Leisure
Creative products
Clothing, shoes and accessories (including jewellery)
Other consumer products
Wholesale of other household goods
Other retail sale in non-specialised stores
Retail sale of footwear and leather goods in specialised stores
Other retail sale of new goods in specialised stores
Retail sale via mail order houses or via Internet
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Summary

Summary: 
This German company engages in the retail sale of sustainable luxury travel products, online and in retail stores. The products are luggage and soft goods (such as backpacks) used by travellers, professionals and creatives. The company seeks distribution and commercial agency agreements to introduce its own brand to new markets and drive sales in a mutually beneficial relationship. The countries targeted are Japan, South Korea, China, Singapore, and Mexico.

Description

Description: 

The company develops a comprehensive range of luggage, bags, and accessories, which are produced with a variety of premium, ultra-durable, vegan, recycled, plant-based, and biodegradable materials and are shipped in eco-friendly packaging.

The company's luggage range includes three distinct sizes - cabin, large, and extra-large - which come in two versions. One version features all of the signature design features, and a more premium version includes additional technology features and accessories.

The soft goods include a full-range of products from small cross-body bags for urban environments, to backpacks of various sizes, and larger weekend bags. All of these products are designed and built with high-end, ultra-durable, vegan materials to withstand any kind of weather conditions and keep valuables safe.

The accessories include a range of intelligently designed complementary products such as wash bags, tech organisers, and more, which are also produced with innovative ultra-durable and premium materials.

The target group for these products is the next generation of travellers, predominantly millennials and Gen Z who live in urban environments and work in media, technology, music, fashion, the arts, and lifestyle sectors. This group values travel and cares more and more about sustainable and ethical ways to travel, without sacrificing design or quality.

The price category of these products is a premium category which sits in the gap between the low-cost products that lack either high-quality or premium design, and the luxury products that are unattainable to most and often do not feature sustainable materials. Luggage products range from €200 to €500. Accessories and soft goods range from €30 to €200.

The company is now seeking a Distribution services and a Commercial agency agreement with suitable distribution partners or agents, in the Asia-Pacific and Mexico regions, because they have identified demand, opportunity, and a gap in these markets for the level of innovation, quality, and premium design that their products provide.

The goal is to enter into new markets and drive sales across key online and physical retail channels including major ecommerce sites, online marketplaces, department stores, and influential retail stores and boutiques. The company is interested in partnerships to distribute either some parts or all of the company's product range.

They are seeking partners who understand and are excited about the products they are hoping to work with. There should be synergies between the company's brand/products and the distributor's existing efforts, relationships, and portfolio experience. They envision a partnership with both parties working cooperatively to expand the brand recognition and product availability across the region(s).

Expected sales or revenue will vary significantly between regions, although key markets are forecasted and targeted to generate at least €5,000,000.00 annually after a market entry and growth period of 18 to 36 months, with larger markets having proportionately larger sales forecasts.

Please see the two PDFs attached for images of some of the company's products, and examples of retail installations.

Advantages & innovations

Cooperation plus value: 
The company's products disrupt their market segment through German design and engineering paired with innovative market-leading features and materials. They were the world's first company to offer a removable device charger, modular GPS tracking, and other key technology integrations in luggage. They now lead the way with using newly developed sustainable materials, including PETA-approved vegan, recycled, waste-free, and ultra-durable materials, and the introduction of 100% plant-based, biodegradable materials. The company's products launched direct-to-consumer, and since 2018 have been catering to physical retail stores in about 120 premium locations in Europe including all major department stores in London, Paris, Milan, Munich, Hamburg, Berlin, Stockholm, Amsterdam, and more. Such stores include Rinascente, Selfridges, Mr Porter, and Bon Marché. In 2021 the company launched its own patented luggage material which is most sustainable design luggage. This is a unique customer offering and brand identity, which occupies a unique gap in the market and is a significant market advantage. The company created a premium luggage model with their patented 100% plant-based and biodegradable hard-shell which is lighter and stronger than aluminium, longer-lasting than polycarbonate, and more sustainable than anything else on the market. The company's products are designed to make everyone's journey more seamless, enjoyable, and sustainable. This is being achieved through intelligent German design and engineering, and the incorporation of innovative and sustainable materials.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The company is looking for a long-term relationship with a partner to import and distribute or represent the company's premium consumer products across physical and online retail channels. The company is looking for a distribution partner or agent with significant experience with the large retailers and ecommerce channels in their region, or across multiple regions. The partner should have proven experience bringing European consumer brands into the key distribution channels in the region. They should also have ongoing relationships with retail institutions and buyers. Additionally, they should have the staff capacity and expertise to engage in the sales of products in the company's category. Marketing experience and expertise is definitely a desirable quality and will be prioritized in the company's search. From a regulatory and logistics perspective, the partner should have verifiable expertise with handling regulatory issues, and a network of fulfillment centers with experience and expertise in the importation and distribution of goods to their region.

Type and size

Cooperation task: 
SME 11-50,>500 MNE,251-500,SME 51-250,>500

Dissemination

Dissemination sector group : 
Dissemination preferred : 
China, Japan, Mexico, Singapore, South Korea