Enterprise Europe Network

Greek bakery and confectionery company is looking for a distributor to establish a long-term agreement in Europe, China and USA

Country of origin:
Country: 
GREECE
Opportunity:
External Id: 
BOGR20190114001
Published
18/01/2019
Last update
13/02/2019
Expiration date
14/02/2020

Keywords

Partner keyword: 
Food Processing
Other Consumer Related (not elsewhere classified)
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Summary

Summary: 
The client is a Greek bakery company, well established in the national market. The company’s product includes all types of confectionery but their flagship product is the “Kurabiye” sweet (traditional sweet made with flour, butter, sugar and almonds).Although, the company has an important market share in the national market, is now considering entering new foreign markets and is looking for a distributor to sign a long-term distribution services agreement in Europe, USA and China.

Description

Description: 

The Greek company was founded in 1983, when the owners initially opened a small traditional bakery shop in Nea Karvali area, near the city of Kavala, in northern Greece. They were producing “Kurabiye” (traditional Greek sweet). The company respects the tradition and continues to produce the same sweet using the same traditional recipe using high quality ingredients. This combination of tradition and quality ingredients, free of preservatives, is that has helped the company to establish its position as a leading company in the national market.
Nowadays, the company’s products include all types of bakery and confectionery products as well as traditional Greek pitas and certified halal products that can be produced on demand. Their goal is to constantly improve their products in terms of quality and continue implementing new trends/quality standards in accordance with new laws and regulations, and in line with new trends in the world pastry – bakery industry.
The company is investing in the high quality and good flavor of the produced sweets and for that reason is continuously improving the products and the quality of services provided. The exchange of know-how with other European companies of this sector, the continuous investments in equipment update, the modernization and the frequent staff training is a commitment that the company is following in order to ensure the company’s standard quality production.
Although well established in the national market, the company is now considering internationalization and is looking for an experienced distributor’s support in this process. The company is looking for a distributor with proven knowledge of the market and of the strategic steps that have to be made towards a new market opening.
The company is willing to sign a long-term distribution services agreement with the potential new partner.

Advantages & innovations

Cooperation plus value: 
The company assures its production procedures and products by applying the ISO 22000:2005 (Hazard Analysis & Critical Control Point-HACCP) certified integrated food safety management system. That system was upgraded to the more demanding and stricter Food Safety System Certification (FSSC) 22000 system, equivalent to British Retail Consortium Standard (BRC) and International Food Standard (IFS) systems. In addition, over the past years they have been HALAL certified, by meeting all requirements of the Islam laws and regulations.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The company is considering internationalization and is looking for a distributor to sign a longterm distribution services agreement. The prior experience of the distributor in confectionery and bakery products is mandatory, as well as the good knowledge of the new markets proposed.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500

Dissemination

Dissemination sector group : 
Dissemination preferred : 
Belgium, China, Germany, Italy, Poland, Switzerland, United Kingdom, USA