The Greek company specialises in the production of medicinal herbal teas and is based midway on the Greek mainland.
The company has introduced :
- an alternative way of tea preparation by replacing the usual cord, attached to the tea bag, with a herbal branch. This offers a unique interaction and multi-sensory experience, since the branch can be used for stirring the mix while adding flavor to the final result.
- all blends contain organic Adaptogenic herbs: the health benefits from these herbs increase as the consumption becomes more regular, fostering consumer loyalty.
The 8 herbal blends offered are namely: Defence, Detox, Digestion, Energy, Harmony, Love, Night Cup, and Silhouette.
Although herbal Medicine principles have been implemented in order to ensure beneficial effects on health, the products are not identified as pharmaceuticals.
The products are already in the market and through selective distribution they are sold at premium points of sale (5 star hotels, premium/organic cafes and restaurants, organic stores, delis, pharmacies, gift shops) and geographically in prestigious travel destinations, such as Mykonos and Santorini (Greece).
The company seeks other such collaborators, primarily from the EU member states but also from third countries for a wider distribution of their products through a distribution services agreement.