The Greek start-up company invests consistently in designing, developing and marketing applications for mobile devices. The company presents a mobile application which allows the user to create digital pathways in order to enhance his/her tourism and shopping experience. It combines the physical location of a user, with a set of targeted and interactive multimedia information (image, video, sound, narration, etc.), both indoors and outdoors. The given information can be delivered to the user based on his/her location and/or proximity to a specific Point of Interest (PoI).
PoIs can be placed on any outdoor map (in example, Google Maps). Depending on the direction the user follows, the application generates a dynamic real-time restructuring of the digital paths on the map, and helps the user quickly and easily discover PoIs that correspond to his preferences, at any given time. The application utilises gamification techniques, that is, it has embedded game-design elements and game principles in a non-game context, through which it maximizes users' engagement with the application and its content. It also enables users to interact and connect through social media in order to share their experiences.
The application is integrated with Bluetooth Low Energy (BLE) beacons, which are based on the iBeacon, that is Apple’s technology standard, which allows Mobile Apps (running on the Apple mobile operational system and also those running on the most popular non-Apple mobile operational system) to listen for signals from beacons in the physical world and react accordingly. iBeacons are used to inform the user of their location, and provide proximity services and information, as he/she approaches certain areas and PoIs.
Any indoor facility (museums, municipalities, shops, restaurants, advertising & media companies, etc) can achieve full functionality with the application and provide content to it, through the use of iBeacons. Such content providers, are also able to highlight selected PoIs in order to increase/attract user traffic towards them.
The Greek SME is interested in the following types of partnerships with SMEs of all sizes, active in the tourism and cultural heritage sector. The company is interested in either a joint venture agreement or a research cooperation agreement.