Enterprise Europe Network

Intelligent augmented reality gaming module that can be implemented in real toys

Country of origin:
External Id: 
Last update
Expiration date


Partner keyword: 
Artificial Intelligence (AI)
Computer Games
Remote Control
Smart Appliances
Visualisation, Virtual Reality
Toys and electronic games
Computer programming activities
Other information technology and computer service activities


A German company digitizes the toy industry by offering an intelligent augmented reality (AR) gaming module, which can be used to add valuable digital content to real, analogue toys. Thus the value of those toys will increase and let the children experience a new form of playing (with the toy in a digital world). The company is looking for manufacturers of remote-controlled (RC) devices from the toy industry to implement their AR gaming module in the framework of a license agreement



While computer games are becoming increasingly popular among children and adults, the German tech company from the VR industry wants to make real, analogue devices and toys relevant again for these target groups by merging it with the world of digital computer games. Thus players will use their imagination to create new fantasy worlds. With AR it is possible to make these fantasy worlds visible. AR can be used to add valuable digital content to real, analogue toys and to experience interactive adventures.
The company is looking for toy manufacturers to implement their intelligent augmented reality gaming module within their toys. The targeted cooperation would be in a form of a license agreement.

Advantages & innovations

Cooperation plus value: 
The company's technology gives the opportunity to track a toy on a smart device and make it interact with virtual objects. Toy manufacturers can extend the use of their products and could offer their clients to experience digital adventures in nature instead of in their living room. The advantage is that analogue toys will merge with the digital world and through this become more popular for children.

Stage of development

Cooperation stage dev stage: 
Available for demonstration

Partner sought

Cooperation area: 
The company is looking for manufacturers of RC devices from the toy industry to implement their intelligent AR gaming module, which can easily be mounted on existing radio RC devices (vehicles, boats, and drones). The technology is also available for analogue toys. They would be provided with a licensing model without significant development costs.

Type and size

Cooperation task: 
SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500