While computer games are becoming increasingly popular among children and adults, the German tech company from the VR industry wants to make real, analogue devices and toys relevant again for these target groups by merging it with the world of digital computer games. Thus players will use their imagination to create new fantasy worlds. With AR it is possible to make these fantasy worlds visible. AR can be used to add valuable digital content to real, analogue toys and to experience interactive adventures.
The company is looking for toy manufacturers to implement their intelligent augmented reality gaming module within their toys. The targeted cooperation would be in a form of a license agreement.