This Israeli company is one of the world’s leading manufacturer and supplier of cosmetic products. The founder of the company has been spending more than 10 years formulating and marketing hair products. In 2004 he created his first Argan oil-enriched hair products.
The signature glass bottle mimics pharmaceutical bottles, symbolizing the original Moroccan oil commitment to hair health and beauty in one product. Shortly after the original Moroccan oil was sold, he turned his attention to shea butter and its beauty benefits.
He was also the first to recognize the benefits of shea butter. The natural keratin properties extracted from the nut have made this company a leader in the cosmetic world.
In 2007, he revealed the beauty benefits of pure African shea butter to the world. A uniquely wonderful raw material, rich in vitamins, minerals, natural keratin, antioxidants, and amino acids. A supplier in South Africa introduced him to an experienced anthropologist, who spent most of her adult life in Africa, volunteering in the villages of indigenous people while studying their culture and lifestyle.
During her years in Africa, the anthropologist studied the shea nut and its medicinal properties. She observed the various day-to-day uses of the shea nut by the women in the villages and noticed how it transformed their skin and hair. Shea butter was an integral part of their lives and a common solution to many ailments. It was then that she understood the value of the African shea nut.
Together they completed the final mission of her research by formulating a series of hair products that are both cosmetic and medicinal.
It can take up to 50 years for an African shea tree to produce nuts. When shea nuts are finally cracked open and grained in a traditional process, they reveal a butter rich in vitamins A, E and F, essential fatty acids, proteins and cinnamon acid. These natural elements moisturize dry hair, increase scalp circulation, and prevent free radical damage.
This company proudly launched four new shea butter collections that are individually formulate for damaged, curly, color treated or fine hair. These four products collections also feature natural ingredients including wheat, apple, cotton and silk proteins as well as amino acids. The company’s goal is to revitalize all hair types using shea butter and other nourishing natural ingredients.
The company has been exporting for six years and is looking for partners under distribution services agreement.