Enterprise Europe Network

An Israeli cosmetics company specialized in pure African shea butter professional products for both hair and body is looking for distributors

Country of origin:
Country: 
ISRAEL
Opportunity:
External Id: 
BOIL20201105001
Published
09/11/2020
Last update
24/11/2020
Expiration date
25/11/2021

Keywords

Partner keyword: 
Other medical/health related (not elsewhere classified)
Other manufacturing n.e.c.
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Summary

Summary: 
This Israeli company is an industry leader in the local salon scene, with more than 10 years of experience. It manufactures and markets professional hair care and styling products, exclusive for stylists and professional salons. The brand is currently interested in growing the international business and is looking to partner with salon services companies under distribution services agreement.

Description

Description: 

This Israeli company is one of the world’s leading manufacturer and supplier of cosmetic products. The founder of the company has been spending more than 10 years formulating and marketing hair products. In 2004 he created his first Argan oil-enriched hair products.
The signature glass bottle mimics pharmaceutical bottles, symbolizing the original Moroccan oil commitment to hair health and beauty in one product. Shortly after the original Moroccan oil was sold, he turned his attention to shea butter and its beauty benefits.
He was also the first to recognize the benefits of shea butter. The natural keratin properties extracted from the nut have made this company a leader in the cosmetic world.
In 2007, he revealed the beauty benefits of pure African shea butter to the world. A uniquely wonderful raw material, rich in vitamins, minerals, natural keratin, antioxidants, and amino acids. A supplier in South Africa introduced him to an experienced anthropologist, who spent most of her adult life in Africa, volunteering in the villages of indigenous people while studying their culture and lifestyle.
During her years in Africa, the anthropologist studied the shea nut and its medicinal properties. She observed the various day-to-day uses of the shea nut by the women in the villages and noticed how it transformed their skin and hair. Shea butter was an integral part of their lives and a common solution to many ailments. It was then that she understood the value of the African shea nut.
Together they completed the final mission of her research by formulating a series of hair products that are both cosmetic and medicinal.
It can take up to 50 years for an African shea tree to produce nuts. When shea nuts are finally cracked open and grained in a traditional process, they reveal a butter rich in vitamins A, E and F, essential fatty acids, proteins and cinnamon acid. These natural elements moisturize dry hair, increase scalp circulation, and prevent free radical damage.
This company proudly launched four new shea butter collections that are individually formulate for damaged, curly, color treated or fine hair. These four products collections also feature natural ingredients including wheat, apple, cotton and silk proteins as well as amino acids. The company’s goal is to revitalize all hair types using shea butter and other nourishing natural ingredients.
The company has been exporting for six years and is looking for partners under distribution services agreement.

Advantages & innovations

Cooperation plus value: 
• The sole professional brand in the world that creates products with mass of pure African shea butter that by definition is the most powerful ingredient in nature - rich with natural keratin, vitamins A, E and F, anti-oxidants, essential fatty acids, proteins and amino acids. • 100% recyclable and the products are cruelty free. • African shea butter is the only raw material in the world that women are responsible on the production while other women in the Western world use on their beauty routine. • This empowers women. • A secret production process integrates African traditions and Israeli innovative team of professionals to maintain the natural and wealthy properties of the natural butter.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
This brand is looking for beauty supply distributors in hair cosmetics sector, with connections to wholesalers for hairdressers and professional cosmetics stores. The company is looking to work with reliable and well-established partners, who have the right infrastructure to represent the brand in their territory. The company is seeking to expand the international operations and is looking for partners under distribution services agreement.

Type and size

Cooperation task: 
SME 11-50,SME <10,SME 51-250

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Models