The enterprise is a start-up company that produces ecological, printed and customizable wooden children’s houses: innovative play spaces for kids.
This start-up was born in 2018 as a family project. A designer and communicator and a teacher with three little children. The idea came a few years ago on a sunny day, when, looking at a garden, they realized that something was missing. It was not magical. Hence, the family wanted to make it magnificent.
The company’s mission is to bring the world of imagination into every garden and believes in the free development of creativity. The company realizes wooden houses for children, environmentally friendly and customizable through a web app. Psychologists and educators now recognize the central role of play and imagination in children’s growth process. The company's products are born from the profound conviction that creativity is the key to develop the child's inner resources, and that the best place to do so is outdoors, in contact with nature. The company’s houses represent the space where children play at being adults, where they learn by themselves, where real solutions to fantastic problems are found. Made with precious woods, only from forests managed in an eco-sustainable way, and safe paints, the houses are an handmade product, far from the industrial dynamics and close to the world of families. They are available for online purchase, but customers can also find them live in different garden centers where you can see them, touch them and play freely.
The company, in fact, proposes a new idea of cottage: a world of fantasy in which children can play and develop their creative side. Pirate inns, magical castles, scary dinosaur kingdoms, austere Vikings' dwellings, candy houses or shelter for sweet puppies. Game spaces where children can imagine fantastic characters, where they can read stories and experience incredible adventures.
The company’s products are available in two lines: outdoor and indoor. Every children’s house is made of multi-layer wood panels, which are printed through a flat UV printing process that allows the product to be customized, according to the preferences of children and their families. The customization can be made thanks to the app through which parents can upload information, such as the name and photos of the children, that are then integrated with the graphics of the chosen model. This innovative process, indeed, will create a unique and personalized product. Plus, the walls of the house can be replaced over time so as to guarantee the customer a continuous and infinite reconfiguration. The product is therefore customized and unique.
The client’s ability to develop furniture complements and interior design in the printed wood allows the start-up company to have a wide catalog of products and to offer customers the complete organization of the child's play area.
Moreover, children’s houses are environmentally friendly. They are made with woods from responsibly-managed forests and painted with water-based paints that meet the most stringent environmental and safety standards. All the company’s products are CE marked and have passed the strictest safety controls on the toy. The start-up company’s children’s houses comply with EN71 (European Regulation on Safety of Toys).
The company is already on the market, but now they want to grow internationally. That is why the start-up company would like to establish new partnerships with foreign companies. Favoured are long-term partnerships through acquisition agreement, commercial agency agreement, distribution services agreement, joint venture agreement, license agreement, manufacturing agreement, outsourcing agreement.