Enterprise Europe Network

Italian producer of two Panamanian rum brands is looking for distribution services agreement

Country of origin:
Country: 
ITALY
Opportunity:
External Id: 
BOIT20181022003
Published
22/10/2018
Last update
04/06/2020
Expiration date
13/12/2020

Keywords

Partner keyword: 
Wine and liquors
Distributors, imports and wholesalers
Distilling, rectifying and blending of spirits
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Summary

Summary: 
An Italian-based company founded in 1958 and brand owner of two rum brands produced and aged in Panama (Ron Malteco and Rum Malecon) is looking to establish distribution services agreements with importers with the aim of building brand awareness and developing sales in foreign countries.

Description

Description: 

The Italian company launched its activity in 1958 as a producer of traditional Italian liquors and coffee roaster.

The company has been focusing its attention on the rum world for the last 20 years. Thanks to passion and dedication, it has created two rum brands, both produced in Panama: Ron Malteco and Rum Malecon.

Ron Malteco is produced from sugar cane juice, which ensures a sweet taste, usually well appreciated by young people, women and first timers.
On the other hand, Rum Malecon is a dry rum made from molasses. It is highly appreciated by connoisseurs, such as whiskey and cognac drinkers, who would like to approach the rum world.

The production and the aging in barrels of the rum lines take place in Panama following the company's specific recipes and regulations. The rum is imported in bulk, stored and bottled in the Italian plant to carry out the final quality checks and to maximize flexibility and the management of the logistics to the customer.
The company has a large network in Europe and beyond, exporting its two rum brands in over 25 countries worldwide (Europe, Asia, America). In order to further widen the distribution of its two rum brands, the company is looking for exclusive importers in several countries.

The positioning of its brands is in the medium-high segment of the market with a prevailing distribution through the HORECA channels and in specialized stores, and some presences in the mass market distribution chains.

Vision: The company has the ambition to operate worldwide in all the markets and to be an alternative source of reference to multinationals in the rum sector as for quality, reliability and elegance.
Mission: With 60 years of history, the mission is to make the company grow according to its core values, such as loyalty and the search for quality with no compromises. The company works every day to increase the number of its partners, to help them develop the sales in their own markets, to create new products and improve the existing ones.

The company is looking to establish distribution services agreements with exclusive importers with the aim of building brand awareness and developing sales in foreign countries. The ideal partner should have brand building skills and an already established network of distributors and retailers in its country.
The distributor would buy the company’s products and distribute them in order to cover its country's territory as much as possible, according to an advertising and promotion marketing plan.

Advantages & innovations

Cooperation plus value: 
- 60 years of relevant experience in the production and trade of spirits. - Constant commitment to satisfying customers expectations and market trends, namely by creating new product assortments (such as the innovative Rare Proof rum family launched in 2016) and also by creating new packaging and formats. - Both rum brands offer a remarkably wide range of products, both in terms of aging (from the youngest rums to the premium and super premium ones) and in terms of bottle size (from 50 ml to 4,5 L for Rum Malecon and from 200 ml to 1 L for Ron Malteco). - The expertise, the constant striving for perfection and the consistently high quality of the products have been recognized by several Prizes and Awards, won at international competitions worldwide. Last but not least, "Rum Malecon Selection Esplendida 1979" has won the prestigious platinum medal at the tasting competition in Chicago, USA in June 2018 with a score of 97/100.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The company is seeking a long-term professional import and distribution service agreement with exclusive importers in every country. The ideal partner would need to have a strong experience of brand building in the spirits field. In addition, it would need to be provided with a wide established network of distributors and retailers in both the on-trade and the off-trade sectors. Its distribution channels should cover its country's territory as much as possible. The partner will be asked to draw up an advertising and promotion marketing plan and also to make a forecast of sales for the first 2 to 3 years, according to their knowledge of the market and the characteristics of the brands. The company actively supports their partners for the positioning of the brands and to foster sales growth.

Type and size

Cooperation task: 
SME 11-50,SME <10,251-500,SME 51-250

Dissemination

Dissemination sector group : 
Dissemination preferred : 
Albania, Argentina, Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Croatia, Cyprus, Czechia, Denmark, Egypt, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Latvia, Lithuania, Luxembourg, Malta, Mexico, Moldova, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Paraguay, Peru, Poland, Portugal, Romania, Russia, Serbia, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, Tunisia, Turkey, Ukraine, United Kingdom, USA, Vietnam