Enterprise Europe Network

Italian wine brand company seeks agents, importers and distributors operating in the ho.re.ca. and entertainment sector

Country of origin:
Country: 
ITALY
Opportunity:
External Id: 
BOIT20190207002
Published
07/02/2019
Last update
16/09/2020
Expiration date
28/02/2021

Keywords

Partner keyword: 
Wine and liquors
Manufacture of wine from grape
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Summary

Summary: 
An Italian company has specifically created a luxury line of sparkling wines, in order to offer a high-level channel of distribution worldwide, thanks to a strategy of communication, marketing and merchandising developed to support the partners sought by making the brand recognisable to the final consumers. The company is currently seeking agents/importers/distributors with a view at establishing a commercial agency agreement and/or a distribution services agreement.

Description

Description: 

The Italian wine brand company, based in Northern Italy, produces and promotes a line of high-quality level sparkling wines, such as Prosecco DOC (denomination of controlled origin) Treviso, Prosecco DOCG (denomination of controlled and guaranteed origin) Valdobbiadene Superiore and a sparkling rosé wine made by Pinot noir grape.

A specific brand has been created with the purpose of offering these Italian sparkling wines and further promoting the heritage of this key product of “Made In Italy” throughout the world.
In fact, although already known at international level, the company believes that Prosecco and sparkling wines are not yet globally identified and memorized by the people of different nationalities through a recognisable brand, such as their one, which is a perfect combination of aesthetics, innovation and content.
In particular, the final target market is the group of young consumers willing to drink an excellent “fashion wine”, without spending too much money as it happens with other sparkling wines.

At present the company is supplying some of the best restaurants, hotels and clubs in Italy, through a network of distributors and agents, but the brand is also distributed in some foreign countries, such as Belgium, Peru, Japan and Iceland.
The participation as exhibitor at Tuttofood 2017 and 2019, one of the major agrofood exhibitions worldwide, has allowed the company to expand its business network.

However, the company is willing to further promote its brand abroad and is interested in getting in touch with new agents, importers and/or distributors active in the ho.re.ca. and entertainment sector in order to establish a long-term commercial agency agreement and/or a distribution services agreement.

Advantages & innovations

Cooperation plus value: 
In the last years, this young company has gained some expertise and new skills in business development, brand building process and marketing promotion of its high-quality products. In particular, this wine brand can replace the usual label, thanks to an attractive and modern graphic concept which can be immediately recognisable. In addition, an innovative marketing approach is followed through two different channels: - “offline tools”, with a public relations and events, product placement, merchandising, gadgets and an exclusive selection of partners; - “online tools”, with an engagement via social networks, reviews, blogs, e-mail marketing and online advertising. All these tools are made available to the potential partners through a continuous cooperation with the company.

Stage of development

Cooperation stage dev stage: 
Already on the market

Partner sought

Cooperation area: 
The company is looking for new partners (with experience and/or contacts in the ho.re.ca. sector) from Europe, United States and Asia, in order to promote and distribute their lines of products. Potential partners could be importers, distributors, hotels, restaurants, catering companies, supermarkets, small shops specialised in wine imports, as well as night clubs or discos.

Type and size

Cooperation task: 
SME 11-50,SME <10,251-500,SME 51-250