Enterprise Europe Network

Japanese pipe fitting manufacturer looking for distribution partners and agents in the EU, particularly in Germany and the Netherlands

Country of origin:
Country: 
JAPAN
Opportunity:
External Id: 
BOJP20201201001
Published
01/12/2020
Last update
13/01/2022
Expiration date
01/12/2022

Keywords

Partner keyword: 
Other industrial equipment and machinery
Other Industrial Products (not elsewhere classified)
Manufacture of other fabricated metal products n.e.c.
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Summary

Summary: 
An environmentally conscious Japanese company is looking for distributors and agents for its pipe fittings to enter the EU market. The company is offering high-end fittings with a pipe enlargement system that is new for the EU market, although already on the market for over 40 years in Japan. A distribution agreement will be agreed with relevant partners able to support the company expansion in the EU, with a focus on Germany and the Netherlands.

Description

Description: 

The Japanese company devotes itself in manufacturing stainless steel products friendly to global environment and 100% recyclable as well as conserving natural resources and achieve reduction of waste substances through its business activities.

Entering the EU market for the first time, the company’s pipe fittings feature a very specific connecting method, the so-called “pipe enlargement system”, that is completely new in the European market. However, it has more than 40 years of sales history in their Japanese domestic market. Outside of the EU the company has partners in South East Asia.

Possible applications for the pipe fittings they manufacture are water, hot water, compressed air, and steam up to 20 bar and 100 degrees Celsius.

In order to introduce this new product to their focus end user's targets, namely food, chemical and pharmaceutical factories, they already exhibited at three trade shows in Germany from 2018 to 2019. The company also makes regular visits to the EU when the situation allows, and has local stock in the Netherlands since December 2021.

The company is looking for partners to help them increase their presence in the EU, in the form of distribution services or commercial agency agreements. An exclusive agreement with one distributor cannot be accepted at the beginning, but could be considered for the future. Ideally, the company would like to cooperate with a German or Dutch partner (key focus of their strategy) but they would be interested and pleased to be contacted by any other potential EU partner.

Advantages & innovations

Cooperation plus value: 
The system offered by the Japanese manufacturer utilizes a pipe connecting method, and a pipe enlargement system consisting of an original structure. In order to install their fitting, no specialized technology is required. There is also no need to use heat or flames during the installation. The working speed of the system is almost equivalent to a press type fitting system. The manufacturer performed tensile (tension) and bending tests on pipes of a press type, welding type, and on their own system. For the tensile test, the press type broke when a force of 3.400 Newton was applied. However, in the case of both the welding type and their system, no detachment was observed even when a force of 11.250 Newton was applied. This means their system has excellent durability equivalent to that of a welded type fitting. The product is also certified DVGW W534 in Germany for usage in drinking water installation systems, and has passed rigorous tests in line with the requirements for this certification. Furthermore, the company has stock in the EU making it possible to quickly supply products and/or samples. To enlarge the shape of a pipe, the company has a dedicated pipe expansion machine that can be operated easily regardless of experience. Their system uses stainless steel pipes with a thin wall thickness of around 1.0 mm. The system has great portability when assembled into units compared to thread type and welded type pipes which have higher wall thickness.

Partner sought

Cooperation area: 
The potential partner should be familiar with food and chemical industries and keep some stock volume for customers. The length of the partners’ industry experience is not an issue. However, the Japanese manufacturer would like to be proactively involved in the decision-making process, and visit the customers of the potential partner together before the partner establishes a contract. This is so that the Japanese manufacturer can have a voice in the decision whether or not to establish a contract. The Japanese manufacturer prefers to build a long-term relationship and create new markets altogether.

Type and size

Cooperation task: 
SME 11-50,SME <10,251-500,SME 51-250,>500

Dissemination

Dissemination sector group : 
Dissemination preferred : 
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden