This Japanese company is the only company in Japan that specializes in the detailed manufacturing and selling of plastic drainage fittings and drain traps. They sell these products to Japanese kitchen, bathroom, and wash basin manufacturers. The company has their own R&D facility on its premises, allowing them to integrate the manufacturing process with design, production and sales. This tactic has resulted in an over 50% market share in Japan.
They have a long history with experience dating back to the 1970s. They played a large part in changing domestic kitchen drain traps from cast iron to resin. The wire-type pop-up drain plug they released in 1984 became the standard to replace the conventional rubber plug with chain. Due to its domestic popularity and wide usage this has become the companies’ main product. The company established a sales company in China in 2005 and has ongoing dealings there. In Europe, there were episodic transactions with an Italian company.
In Japan cost-effective and simple drainage fittings are used for inexpensive kitchens and bathtubs, while high-end systems have functionally superior, well-designed drainage parts of the highest quality. European drainage parts are currently almost exclusively designed for the lowest cost. Whether used for high-end home sinks or tubs, or for commercial products bought at home improvement stores, a single-function uniformly designed component is used for the drainage function in Europe.
The Japanese company wants to bring alternatives to the EU that provide added value aside from low cost. They are looking for a partner in the EU who can appreciate this type of added value not commonly found in the European market, and especially see a lot of potential partners in Germany and Italy. They are willing to cooperate with partners in the form of distribution services agreements. The Japanese company is hoping to actively cooperate with potential partners, for example by providing hands-on seminars detailing their products, product leaflets, and also by sending local staff to offer support at trade fairs in the EU. They also exhibit at a large relevant trade fair in Milan, Italy.