Enterprise Europe Network

A Japanese stole manufacturer specialised in high-end hand embroidery is seeking a distributor partner in the EU

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Partner keyword: 
Textiles (synthetic and natural)
Manufacture of other wearing apparel and accessories


Based on Japanese/European modern design using Japanese textiles and traditional Kashmiri hand embroidery techniques, the Japanese company’s stoles, shawls and scarfs are targeting the high-end fashion market. The company's strict quality standards make their product unparalleled by other stoles manufacturers. The company is looking for a distribution or commercial agency agreement with partners who have contacts with high-end fashion wholesaler / retailers.



The company’s stoles, shawls and scarfs, are a fusion of original and unique Japanese/European design using Japanese textiles and Kashmiri hand embroidery techniques by skilled craftsmen. They are directly co-operating with a weaving and hand embroidery company in Kashmir.

The company is currently trading with Japanese leading department stores in purpose of retailing and wholesale. They are also dealing with speciality stores, and mail-order companies.
Their targeted end users are customers belonging to wealthy upper class who are on VIP (very important person) list of department stores and mail-order retailers.

Their creations are highly appreciated by their existing customers in Japan where over 50% of them become loyal customers. It is believed there are no other stole manufacturers to compare with them in terms of quality.

They would like to deal with partners in Europe such as wholesaler, retail shop, gallery and department store who have strong reputation in the high-end fashion market in their region.

The company is fine with having small quantity of orders.

The Japanese company is also able to visit the EU partners for a launching promotion event in order to demonstrate and promote elegant ways of wearing their stoles.

Furthermore, the Japanese company will be responsible for the quality of their stoles and they will provide after-sales care if it becomes necessary. A possible cooperation on creating a very original design can also be considered in the future, once the partnership proved to be working well.

A distribution or commercial agreement is expected to be achieved with the relevant partner on either a commission base or wholesale base remuneration.

Advantages & innovations

Cooperation plus value: 
The company stoles have a very unique aspect by applying modern designs to a very traditional Kashmiri handicraft techniques that is not dealt by other stole/shawl manufacturers. They also have a strong quality control method which meets the high standards of Japanese and European markets. After some bench-marking, it is believed there are no other stole manufacturers to compare with them in terms of quality.

Partner sought

Cooperation area: 
The Japanese company is looking for a distributor or commercial agency partner. The partner should have business relationship with retailers in the sector of high-end fashion products. The partner is expected to introduce the stoles to various retailers by understanding the product’s background and specificity. Once the partnership works well, it might be possible to produce a very original design of stoles by collaborating between the Japanese company and the European partner.

Type and size

Cooperation task: 
SME 11-50,SME <10,251-500,SME 51-250


Dissemination sector group : 
Dissemination preferred : 
Austria, Belgium, Bulgaria, Croatia, Czechia, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Spain, Sweden, United Kingdom