A Jordanian leading company, started as a family business in detergents in 1991, is specialized in manufacturing of all types of detergents.
The company has three categories of detergents: home care, personal care and cloth care lines of detergents.
The company was the first to manufacture green gel, a product that is used for multi-purposes. The company then expanded its products, having now six brands registered in its name internationally. This includes more than 200 products of various sizes, flavors, and uses. The products of the company succeeded in accessing over 24 Arab and foreign countries.
The company dedicated 80% of their lines to the home care products, they have three brands for this line, the common advantage of their home care products is the multi-purposes use of these products that would be convenient for different uses. They also produce special cleaning pastes for Aluminum kitchen tools.
For their glass cleaning product, the company consider it a promising product in the EU market in accordance to the market research they have done, and that is because of the high quality f the product with reasonable prices presented.
In addition to that is the Anti-scalant liquid product that cleans all toilet and ceramic surfaces by removing calcification and other accumulated dirt, killing off
disease-causing germs and removing bad smells.
Another potential product for the EU market is the drain opener liquid that contains very effective active substances that enhance the cleaning and sanitization process. Removes any clogging, bad smells, and harmful bacteria.
Finally, the company is the only one in the region that produce dishwashing tablets, that are eco clean products for dishwashers.
The capacity of the company currently stands at 60 million kg annually of various products. To accomplish this huge mission in the best manner, the company has recruited more than 240 qualified personnel who work at the industrial facility of the group on an area of 95,000 square meters in the city of Mafraq in Jordan. In the factory, they have 14 engineers (chemical, mechanical, mechatronics and electrical engineers) to make sure that the flow of work is well integrated in addition to 4 marketing officers.
In the company, a dedicated R&D department under the supervision of two chemical engineers and a chemist of 20 years of experience who are responsible for the development and testing process of the products of the company. They import most of their raw materials from Europe, such as Italy. They have developed a traceability code for all local and imported products.
They also have their own plastic factory, a small factory for their packaging services of the different products.
On the social level, the company is keen to get involved with the society, therefore they have signed a cooperation agreement with a local public university to allow students to have training and to use the laboratories and other facilities in the factory.
The philosophy of the management has scientific foundations, which essentially aim at achieving development and sustainability. The company believes in the importance of establishing real partnerships with all stakeholders to fulfill the common interests of consumers and other partners from the public and private sectors. The company already has partnerships with the regional and international area, their products take place in the markets of 28 countries including Europe such as: Germany, Sweden, Netherlands and Turkey, and now looking for commercial agents and distributors in Europe who would help expand their market over there.