A Jordanian company established in 2011 and now with 60 employees which are considered the pioneer in producing specific types of snack foods and coated peanuts, is excelling in the following main product categories:
1. Coated Peanuts
This category is basically small-kernel Spanish-type peanuts covered with a crispy layer of many different natural flavours including: sweet corn, cheddar cheese, chilli, BBQ, ketchup, sour cream and onion, pizza, chicken, smoked, salt and vinegar, in addition to chocolate and any other flavour upon request. These flavours include different kinds of herbs, in addition to onion and garlic that give the unique flavour and distinctive tastes. This category comprises 40% of the total revenue of the company.
This product can be packed with different packages including 20g sachets, 200g pouches with ziplock, and can be supplied in bulk packages as 10 kg package for wholesale. The production capacity of this product is about 3 ton daily.
2. Mixed Chinese snacks
This product features a diversity of natural fragile grains such as bean, peas, and peanuts. Each is characterized by a distinctive taste of buttered snacks with high fragility and supplied with natural spices such as garlic, onion and ginger to give each a different taste. The available flavors are: sweet corn, hot chili, BBQ, cheddar cheese, smoked, kentaki with sesame, Indian masala, sour cream, onion, ketchup, pizza, chicken.
This product comprises 25% of the total revenue. This product can be packed in two packages, one with 175g pouch, 400g pouch, and can be supplied in bulk packages as 10 kg package for wholesale. The production capacity of this product is about 20 ton per month.
3. Stone chocolate
This product consists of stone-shaped pieces of milk chocolate coated with a thin layer of sugar. This product comprises 10% of the total revenue of the company.
This product is packed with either a classic-design 180g carton box or with a bigger 375g plastic box, and can be supplied in bulk packages as 5 kg package for wholesale. The production capacity of this product is about 10 ton per month and can be expanded to 25 ton per month.
4. Candied beans and Jordanian almonds
This category consists of the finest American almonds and beans roasted and coated with a fragile layer of sugar with vanilla flavor and blossom water. This category comprises 15% of the total revenue, and these products can be packed with different sizes including 400gm and 10kg bulk according to the customer needs. The production capacity of this product is about 1 ton daily.
The company has many distribution channels including 7 cash vans for distribution and 11 smaller vehicles for sales and marketing, in addition to distributors in different middle-eastern countries including: Saudi Arabia, United Arab Emirates, Kuwait, Palestine, and others. The factory is based on 1000sqm land with a two-story building and is looking to increase its production lines to expand their product portfolio.
The company is looking to expand its business in the EU either through a distributor who can distribute the products and contribute to the marketing activities. Or through an exclusive commercial agent who can represent the company and its brand name to develop commission-based business (in its region/location).