The UK-based company provides scientific insights on people's health, fitness, nutrition and ancestry based on their DNA. The company sends its clients a DNA collection kit via mail with instructions on how to collect a saliva parcel. Once the sample is collected, the client sends the mail kit back and the company will then sequence the client's sample and store the data in a DNA vault. The DNA vault keeps the clients data anonymous, encrypted and private.
The London-based company provides its clients with different packages.
- Whole Exome Sequencing: by sequencing individual's exomes, the company can provide its clients with a scientific understanding of their ancestry, health conditions, strengths, inclinations as well as allergies.
- Whole Genome Sequencing: by sequencing individual's genomes, the company can provide its clients with a full DNA reading and a complete future-proof review of the individual's body.
The company has also partnered with a number of consumer genomics apps which can be used to improve the customers' lives based on their DNA. These apps tackle multiple verticals such as: fitness, ancestry, nutrition, beauty, health and others.
The company is looking to partner with genomics test providers under a commercial agency agreement. The London-based company is willing to feature genomics test providers on its platform, essentially acting as an agent to represent their services.