Enterprise Europe Network

A Macedonian online marketing company seeks partners for its mobile app featuring discount coupons through commercial agency agreement

Country of origin:
Country: 
NORTH MACEDONIA
Opportunity:
External Id: 
BOMK20190515001
Published
15/05/2019
Last update
21/05/2019
Expiration date
21/05/2020

Keywords

Partner keyword: 
Applications software
Other software services
Advertising and public relations
Advertising agencies
EXPRESS YOUR INTEREST

Summary

Summary: 
A Macedonian company specialised in internet sales and online marketing offers a mobile application for advertising of discount coupons and daily deals of local businesses. The app enables users to save money by informing them on discounts available in the registered merchant stores located nearby whereas the merchants benefit from increased revenue and reduced marketing costs by 30 percent. The company seeks for SME partners interested in potential cooperation under commercial agency agreement.

Description

Description: 

A Macedonian company established in 2011 is specialised in internet selling and marketing services. The main products and services include internet and social media promotion, web design and administration, as well as development of Android mobile applications with particular focus on online marketing tools. The company is also involved in developing IT products for improved internet safety of children. It mainly operates on the national market whereas the international cooperation is still rather limited.

The company offers one of its latest products, mobile application that serves as an online marketing tool for the local businesses via daily publishing of discount coupons and daily deals.This Android application works on all mobile phones and requires internet access and GPS. Once launched on the mobile device, the app locates deals and coupons offered by registered merchants in the geographical proximity of the users. The app has the following features:
- Deals are negotiated and specifically aimed for the app users
- Instant results based on the user’s current location
- Deals/Discounts search
- New deals and stores added daily
- Deals available across the country

Following are some of the key advantages of the solution:
- Low-cost solution for business promotion
- No collection of personal data
- No clipping, no printed coupons
- No revenue sharing with the clients
- No risk – free 30 days trial for clients, users able to unsubscribe at any time
- Administration Panel for managing deals
- No SMS badgering with offers and no spam
- Different types of memberships depending on the number of stores of the clients

The merchants have administration access to their administration panel and ability to manage their own deals/discounts. They are allowed to promote only one deal at a time on one location with a minimum duration of the deal for 24 hours. The registration is done online with a free 30 days trial period and no revenue sharing.

The company is looking to increase its sales internationally and acquire new clients abroad. SMEs involved in provisioning of marketing, advertisement or software services are sought for long-term relationship under commercial agency agreement. Potential partners are expected to introduce the app on their respective markets with the technical assistance of the Macedonian company, including adaptation of the solution to the clients' specific needs.

Advantages & innovations

Cooperation plus value: 
The company is building upon the extensive experience of over 20 years of its founders in the area of multimedia, software and advertising. Its services, including the proposed app, are provided to a variety of clients from the banking and insurance sectors, IT and telecommunications, and industry. Currently, the company is responsible for leading the marketing campaign of over 10 large companies, continuously introducing new media and tools that are provided directly to the clients, but also made available for re-sellers. In addition to the marketing services, the company has become a leading e-content provider for the related governmental institutions in the country, delivering multimedia tools like an internet browser for kids, e-content for the primary education and many other e-learning resources.

Partner sought

Cooperation area: 
Type of the partner sought: Industry, SME; Activity of the partner: Service providers in the area of (web) marketing, advertising agencies, consulting companies providing IT-related services, software companies; Role of partner sought: It is expected from the partner to include the product in their existing portfolio of products and services and enable its introduction on the markets in which they operate. The necessary technical support will be provided by the Macedonian company.

Type and size

Cooperation task: 
SME 11-50,SME <10